Social Media Influence On Mcdonalds

Social Media has grown throughout the 2000’s and created the ability to connect people all around the world almost instantly to a brand, logo, or person. Since this growth, Social Networking has become a key factor in many companies advertising campaigns. These campaigns have led to companies like McDonalds taking charge on social media websites so that they could reach the public. These companies have taken the next step by hiring a set of people to handle the social aspect of marketing online, which is much better than the old ways of marketing. What goes hand in hand with the hiring of social marketers is the idea of affinity marketing, which McDonalds has also done well. Together with Ronald McDonald House, these two entities have shown …show more content…
On each Social Network the company has been releasing coupons and also connecting with customers since this marketing has been accessible. As of 2013, the director of Social Media that was hired also employed people, in order to help in social analytics (Karczewski). Their program is social media based and is more efficient and faster compared to past capabilities. They quickly take the data received and learn from it in their next social endeavor (Karczewski). Today the team has been successful enough to reach well over 27 million fans on Facebook and around 995,000 followers on Twitter that they reach every time they post. These posts promote new foods, coupons, and giveaways that entice the public to their company (Moth). In order to not make mistakes and continue rising as a top entity for fast food, the pages stay very professional when connecting to the …show more content…
Without the strategy that it employs, people may not have been as keen to the company with some of the setbacks it has had. The long partnership shows loyalty to a common good, while also bringing investors and creditors into the mix of their company. McDonald’s true goal in everything that they do is to promote themselves, no matter which way it has to be done. The millions raised for their specific charity is a promotion to their image, almost like a tool at their disposal. Promotional events are another tool added on to the already great image, through events like fundraisers that show the two corporations involved with each other. The company put itself in a position with a charity and has had a growing connection that helps them in many ways given present