Market Strategy for Kfc Japan Essay

1224 Words Jan 29th, 2011 5 Pages
Market Strategy/ Focus
Marketing strategy is a method of focusing an organization's energies and resources on a course of action which can lead to increased sales and dominance of a targeted market niche. A marketing strategy combines product development, promotion, distribution, pricing, relationship management and other elements; identifies the firm's marketing goals, and explains how they will be achieved, ideally within a stated timeframe. Marketing strategy determines the choice of target market segments, positioning, marketing mix, and allocation of resources. It is most effective when it is an integral component of overall firm strategy, defining how the organization will successfully engage customers, prospects, and competitors in
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You can Super Size this meal to get a large drink and large fries for a little more money or you can go with another value meal that might include different items for different price.

Place
This refers to how the product gets to the customer; for example, point-of-sale, placement or retailing. Place is sometimes referred to as placement, referring to the channel by which a product or service is sold (e.g. online vs. retail), which geographic region or industry, to which segment (young adults, families, business people), etc. also referring to how the environment in which the product is sold in can affect sales.
In the case of the KFC the placement of the product is not important but the placement of the restaurant is important. The products of the KFC is cooked at the sport and then served after that. In Japan, during its inception, Loy sold the KFC products in a local department store but later after the Joint venture agreement with Mitsubishi was signed real KFC store was opened in the American park in Osaka. More stores we opened near suburban shopping centers to attract customers. Because the prices of the KFC products were high compared to the local products manufacturer who are dealing in fast food industry, but the prices of the KFC were high due to special taste, high quality, and due to international brand that was recognized in the fast food restaurant all around the world. So

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