1. How MYA Should Address Service Quality Issues
A poor service quality gives out a message that the company does not focus on its customers that can be pretty bad for the business. To improve the service quality, the first thing that MYA and its employees need is patience. Because people come here to get a cosmetic or plastic surgery and going through that physical transformation can be hard for people. The employees of MYA should be patient enough to take care of the customers and handle the issues that they are facing with calm and composed behaviour. This will help represent a positive attitude of the company, and customers will feel more satisfied (Cronin, et al., 2000).
As this is the aim of MYA to provide consultation, assessments, surgery and offer post-surgery services, the attitudes of its customer is significant for a premium service. Throughout the whole process, the customer needs …show more content…
MYA should target on how to keep the customer satisfied and see what models of marketing and customer satisfaction should be incorporated to do that. Something that might be very useful is marketing automation to make sure that the customers are regularly updated about any new product or services that are being introduced. This will also convey a message to the customers that MYA is filling them in. As MYA gets calls about its services and appointment timings, it will be a great idea to get a contact center automation that will reduce the hassle not only for the customer for the staff of MYA as well. For marketing and selling, it needs to focus on what type of products and services are preferred by the customers and should also get their feedback and suggestion regarding any changes in the services provided. Moreover, this service provision should be smooth and well-structured so that the customer feels comfortable (Prasongsukarn,
A poor service quality gives out a message that the company does not focus on its customers that can be pretty bad for the business. To improve the service quality, the first thing that MYA and its employees need is patience. Because people come here to get a cosmetic or plastic surgery and going through that physical transformation can be hard for people. The employees of MYA should be patient enough to take care of the customers and handle the issues that they are facing with calm and composed behaviour. This will help represent a positive attitude of the company, and customers will feel more satisfied (Cronin, et al., 2000).
As this is the aim of MYA to provide consultation, assessments, surgery and offer post-surgery services, the attitudes of its customer is significant for a premium service. Throughout the whole process, the customer needs …show more content…
MYA should target on how to keep the customer satisfied and see what models of marketing and customer satisfaction should be incorporated to do that. Something that might be very useful is marketing automation to make sure that the customers are regularly updated about any new product or services that are being introduced. This will also convey a message to the customers that MYA is filling them in. As MYA gets calls about its services and appointment timings, it will be a great idea to get a contact center automation that will reduce the hassle not only for the customer for the staff of MYA as well. For marketing and selling, it needs to focus on what type of products and services are preferred by the customers and should also get their feedback and suggestion regarding any changes in the services provided. Moreover, this service provision should be smooth and well-structured so that the customer feels comfortable (Prasongsukarn,