TITEFLEX CASE STUDY
Strategy Analysis from the Case Study
Customer-driven
The customer is the final arbiter of product and service quality and customer loyalty, retention and market share gain are best optimised through a clear focus on the needs of current and potential customers.
Significant Benefits:
• Market share gain
• A clear understanding of how to deliver value to the customer
• Minimised transaction costs
• Long term success. (study guide pg 22) From the case we learned that Simpson felt sandwiched between very angry customers and needed a good strategy to deal with irate customers, and two of Titeflex customers had told Simpson they were considering dropping Titeflex as a supplier.
Titeflex lack good customer focus which jeopardise …show more content…
Become dedicated to continual, rapid improvement in quality, cost, response time, flexibility, variability, and service.
Company:
3. Achieve unified purpose via shared information and team involvement in planning and implementation of change.
Competitors:
4. Know the competition and the world-class leaders.
Design and Organisation:
5. Cut the number of product or service components or operations and the number of suppliers to a few good ones.
6. Organise resources into multiple "chains of customers," each focused on a product, service, or customer family; create work-flow teams, cells, and "plants-in-a-plant."
Capacity:
7. Continually invest in human resources through cross-training (for mastery of multiple skills), education, job and career-path rotation, and improved health, safety, and security.
8. Maintain and improve present equipment and human work before thinking about new equipment; automate incrementally when process variability cannot otherwise be reduced.
9. Look for simple, flexible, movable, low-cost equipment that can be acquired in multiple copies--each assignable to work-flow teams, focused cells, and plants-in-a-plant. 7
Processing:
10. Make it easier to make/provide goods or services without error or process
Strategy Analysis from the Case Study
Customer-driven
The customer is the final arbiter of product and service quality and customer loyalty, retention and market share gain are best optimised through a clear focus on the needs of current and potential customers.
Significant Benefits:
• Market share gain
• A clear understanding of how to deliver value to the customer
• Minimised transaction costs
• Long term success. (study guide pg 22) From the case we learned that Simpson felt sandwiched between very angry customers and needed a good strategy to deal with irate customers, and two of Titeflex customers had told Simpson they were considering dropping Titeflex as a supplier.
Titeflex lack good customer focus which jeopardise …show more content…
Become dedicated to continual, rapid improvement in quality, cost, response time, flexibility, variability, and service.
Company:
3. Achieve unified purpose via shared information and team involvement in planning and implementation of change.
Competitors:
4. Know the competition and the world-class leaders.
Design and Organisation:
5. Cut the number of product or service components or operations and the number of suppliers to a few good ones.
6. Organise resources into multiple "chains of customers," each focused on a product, service, or customer family; create work-flow teams, cells, and "plants-in-a-plant."
Capacity:
7. Continually invest in human resources through cross-training (for mastery of multiple skills), education, job and career-path rotation, and improved health, safety, and security.
8. Maintain and improve present equipment and human work before thinking about new equipment; automate incrementally when process variability cannot otherwise be reduced.
9. Look for simple, flexible, movable, low-cost equipment that can be acquired in multiple copies--each assignable to work-flow teams, focused cells, and plants-in-a-plant. 7
Processing:
10. Make it easier to make/provide goods or services without error or process