Overview:
In 1986 Steve Jobs purchased the computer graphics division from George Lucas and established an independent company to be named “Pixar” based in California, United States. Pixar was acquired by Disney in 2006 for a sum of 7.4 billion dollars and the deal was finalized by Steve Jobs who is the apple computer chief executive and was the head of computer animation firm. Jobs also made a deal that allowed Pixar to have all their films distributed and take their split of profits from Disney. After Bob Iger the CEO have had acquired Pixar it became one of the world’s most successful animation companies. Disney also gave Pixar the advantage of letting them operate on their own. Even though they have merged now, Pixar still remains to make …show more content…
Pixar also adopts a collaborative approach towards work, which allows them to come up with creative ideas that give them a competitive advantage in the market. Additionally, Pixar is always willing to push the boundaries in order to be the best in the market in terms of appreciating all its members and encouraging them to continuously achieve.
Accountability credibility and trust by leaders of Pixar.
Internal environment:
To infinity and beyond: That’s where Pixar Animation and Walt Disney Animation Studios are headed, provided they maintain the type of leaders that have gotten them this far. Ed Catmull, President of Pixar Animation and Walt Disney Animation Studios, describes what he’s learned about leadership and corporate culture in his excellent new book, Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration.
Here are three ways Catmull and his leadership team create a culture that consistently makes great films.
1. Care about people …show more content…
Maintain its out-going and comfortable work environment, but also integrate a more definite work system in which deadlines for work submission are implemented strictly and effectively. iii. Encourage productivity and dedication by offering incentives to employees for utilizing resources efficiently. iv. Hire a financial consultant to cut down unnecessary and excess money expenditures that can be invested in more useful places, such as hiring more people to double the productivity.
4. After doing some research on the social media, more specifically, Facebook, we have noticed that in addition to Pixar’s overall official Facebook account, it launches a separate Facebook fan page for every movie it releases, and each page has an average of 8 million Facebook fans. This strategy helps add overall value to Pixar’s films by giving them a more personal connection with their audiences with daily posts relevant to each film, such as funny or emotional scenes, pictures of the characters, quotes, and so on. Allowing each Pixar movie to have some independence and to be communicated to the people as a separate entity with confidence, charisma, and edge allows the movie to have a large loyal community and maintain buzz and popularity years after its first release. We believe that Pixar should continue to follow this clever social media strategy, but we also recommend that they add some creative campaigns to engage the fans in unconventional ways. For example, Pixar can start a competition
In 1986 Steve Jobs purchased the computer graphics division from George Lucas and established an independent company to be named “Pixar” based in California, United States. Pixar was acquired by Disney in 2006 for a sum of 7.4 billion dollars and the deal was finalized by Steve Jobs who is the apple computer chief executive and was the head of computer animation firm. Jobs also made a deal that allowed Pixar to have all their films distributed and take their split of profits from Disney. After Bob Iger the CEO have had acquired Pixar it became one of the world’s most successful animation companies. Disney also gave Pixar the advantage of letting them operate on their own. Even though they have merged now, Pixar still remains to make …show more content…
Pixar also adopts a collaborative approach towards work, which allows them to come up with creative ideas that give them a competitive advantage in the market. Additionally, Pixar is always willing to push the boundaries in order to be the best in the market in terms of appreciating all its members and encouraging them to continuously achieve.
Accountability credibility and trust by leaders of Pixar.
Internal environment:
To infinity and beyond: That’s where Pixar Animation and Walt Disney Animation Studios are headed, provided they maintain the type of leaders that have gotten them this far. Ed Catmull, President of Pixar Animation and Walt Disney Animation Studios, describes what he’s learned about leadership and corporate culture in his excellent new book, Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration.
Here are three ways Catmull and his leadership team create a culture that consistently makes great films.
1. Care about people …show more content…
Maintain its out-going and comfortable work environment, but also integrate a more definite work system in which deadlines for work submission are implemented strictly and effectively. iii. Encourage productivity and dedication by offering incentives to employees for utilizing resources efficiently. iv. Hire a financial consultant to cut down unnecessary and excess money expenditures that can be invested in more useful places, such as hiring more people to double the productivity.
4. After doing some research on the social media, more specifically, Facebook, we have noticed that in addition to Pixar’s overall official Facebook account, it launches a separate Facebook fan page for every movie it releases, and each page has an average of 8 million Facebook fans. This strategy helps add overall value to Pixar’s films by giving them a more personal connection with their audiences with daily posts relevant to each film, such as funny or emotional scenes, pictures of the characters, quotes, and so on. Allowing each Pixar movie to have some independence and to be communicated to the people as a separate entity with confidence, charisma, and edge allows the movie to have a large loyal community and maintain buzz and popularity years after its first release. We believe that Pixar should continue to follow this clever social media strategy, but we also recommend that they add some creative campaigns to engage the fans in unconventional ways. For example, Pixar can start a competition