Aisha Abdulhakeem Almir / 201216528
Lululemon Athletica, Inc.
Introduction:
Lululemon Athletica is one of the female shoppers that offers performance fit and comfort and were stylish as well. It retailer of high-end yoga-inspired athletic wear with different branches in the US, Canada, Australia and New Zealand. In 1998 in Vancouver, Chip Wilson start his small business which was a design yoga studio in Columbia where people’s interest was in learning and discussing physical aspects of healthy living. It attracts many customers not only because of its fashionable products but also because of the store ambiance and attentive, knowledgeable store personnel. Lululemon started as combined clothing and yoga studio store and it shifted …show more content…
The products are being outsourced to approximately 50 manufactures 10% in Americas and 90% in Asia. Lululemon currently operates in Washington Vancouver and Melbourne. They have approximately 6383 employees who share the same vision. Lululemon has taken a different path to market their product. Its strategy is to grassroots marketing. This strategy implemented by working closely with fitness professionals and local gym personals to help in promoting their product.
Lululemon's become one of the major players in the athletic apparel wear because of their current strategy which is to discontinue and reverse the use of franchising as a component of the company's retailing and store expansion strategy and to luaunch a direct-to-consumer strategic initiative whose principal thrust was selling apparel at the company's website. How can Lululemon become one of the major players in the athletic apparel wear? Which method could they follow to meet their …show more content…
It targets small customers and hopes its message will move through to a higher audience. This approach is known as “grassroots marketing”. This strategy is more effective and costs less than others. Lululemon applies a vertical retail strategy where they can expand their business operations into different steps on the same production path to sell the product to customers. How can Lululemon athletic differentiate their brand from other companies?
They only sell their product through their own stores which are authorized to control daily operation obstacles that occur. The employees are asked to interact with clients on an individual basis to meet their needs, this allows the company to develop new product and respond the needs of customers. How do they enter the innovation element in their
Lululemon Athletica, Inc.
Introduction:
Lululemon Athletica is one of the female shoppers that offers performance fit and comfort and were stylish as well. It retailer of high-end yoga-inspired athletic wear with different branches in the US, Canada, Australia and New Zealand. In 1998 in Vancouver, Chip Wilson start his small business which was a design yoga studio in Columbia where people’s interest was in learning and discussing physical aspects of healthy living. It attracts many customers not only because of its fashionable products but also because of the store ambiance and attentive, knowledgeable store personnel. Lululemon started as combined clothing and yoga studio store and it shifted …show more content…
The products are being outsourced to approximately 50 manufactures 10% in Americas and 90% in Asia. Lululemon currently operates in Washington Vancouver and Melbourne. They have approximately 6383 employees who share the same vision. Lululemon has taken a different path to market their product. Its strategy is to grassroots marketing. This strategy implemented by working closely with fitness professionals and local gym personals to help in promoting their product.
Lululemon's become one of the major players in the athletic apparel wear because of their current strategy which is to discontinue and reverse the use of franchising as a component of the company's retailing and store expansion strategy and to luaunch a direct-to-consumer strategic initiative whose principal thrust was selling apparel at the company's website. How can Lululemon become one of the major players in the athletic apparel wear? Which method could they follow to meet their …show more content…
It targets small customers and hopes its message will move through to a higher audience. This approach is known as “grassroots marketing”. This strategy is more effective and costs less than others. Lululemon applies a vertical retail strategy where they can expand their business operations into different steps on the same production path to sell the product to customers. How can Lululemon athletic differentiate their brand from other companies?
They only sell their product through their own stores which are authorized to control daily operation obstacles that occur. The employees are asked to interact with clients on an individual basis to meet their needs, this allows the company to develop new product and respond the needs of customers. How do they enter the innovation element in their