Lululemon Athletica was formed by Chip Wilson in 1998 after operating in the snowboard, surf and skate business. The first official store was open in Kitsilano, Vancouver in the Canadian province of British Columbia in November 2000. The company had a survey in which a 100 people were interviewed and was given 20 names and 20 logos to choose lululemon’s name and logo. Chip Wilson found a niche creating suitable athletic yoga clothing by designing clothes with specific fabrics.
The idea around the store was to create an atmosphere that would encourage and foster healthy lifestyle through exercise and dieting.
Chip’s idea gained traction and the Lululemon expanded into other areas also the customer service quality vastly improved. The company …show more content…
The marketing strategy is to provide customer the particular workout outfits product that will bring Lululemon’s special image to people. They are trying to make their products not just people could wearing during yoga or running events, but they could also wear Lululemon’s cloth during their casual time in the way of a fashion manner.
2. Locate their stores in street locations, lifestyle centers and malls that position each Lululemon Athletica store as an integral part of its community.
This key element “place”, being one of the 4Ps also affects the decision-making process. Lululemon stores are primarily found in street locations and in malls thereby allowing the company to become integrated into the communities. Communities are the places that neighbours may share common behaviors and could enhance the brand to more people.
3. Create an inviting and educational store environment that encourages product trial and repeat visits.
From this key strategy element, the company’s 4Ps does not have a significant effect on the marketing strategy. In the “place” concept of Lululemon, there is not specific explanation for how their showrooms and retail stores are going to be decorated or designed. However, they does have video game corners for children in some of their retail stores in
The idea around the store was to create an atmosphere that would encourage and foster healthy lifestyle through exercise and dieting.
Chip’s idea gained traction and the Lululemon expanded into other areas also the customer service quality vastly improved. The company …show more content…
The marketing strategy is to provide customer the particular workout outfits product that will bring Lululemon’s special image to people. They are trying to make their products not just people could wearing during yoga or running events, but they could also wear Lululemon’s cloth during their casual time in the way of a fashion manner.
2. Locate their stores in street locations, lifestyle centers and malls that position each Lululemon Athletica store as an integral part of its community.
This key element “place”, being one of the 4Ps also affects the decision-making process. Lululemon stores are primarily found in street locations and in malls thereby allowing the company to become integrated into the communities. Communities are the places that neighbours may share common behaviors and could enhance the brand to more people.
3. Create an inviting and educational store environment that encourages product trial and repeat visits.
From this key strategy element, the company’s 4Ps does not have a significant effect on the marketing strategy. In the “place” concept of Lululemon, there is not specific explanation for how their showrooms and retail stores are going to be decorated or designed. However, they does have video game corners for children in some of their retail stores in