Leadership Model Of Apple

1457 Words 6 Pages
At the startup, Steve Jobs was the most public face for Apple. However, even by the mid-80s, he had not reached his thirties. So, the board did not think he was experienced enough to be entitled to the CEO position. Therefore, they appointed Michael Scott, and shortly later Mark Markkula. He, not long after, decided that he did not want to run this company for a long-term period. Jobs then persuaded John Sculley, who was at the time at Pepsi Co., to fill the position by asking him, “Do you want to sell sugared water for the rest of your life? Or do you want to come with me and change the world?” (Rawlinson). He was easily convinced. Time passed on, and as discussed earlier, there was a period were Jobs left the company for a total of twelve …show more content…
Apple’s great example is shown through a few set of factors. First, through their purpose and imagination. Every individual working at Apple has a passion and purpose to be employed there. Most have a desire and feel as they can make an impact on generating the next great thing. Second, Apple develops consumer trust and engagement. There are millions of new customers entering the market, while other people and organizations are becoming more focused on better outcomes and better prices. However, it is proven that those who focus on building strong consumer relationships and put the customer back in control will have an advantage moving forward (Stoakes), exactly what Apple is accomplishing. The next attribute deals with technology and their data and design. No other company has been able to innovatively create more successful products when it comes to technology and design than Apple. A statement once wrote, “Apple is always two years ahead of everyone else.” Moreover, Apple has leveraged its relationships to full potentials (Stoakes). Every business and strategic partner Apple partakes, has constructed for them an ecosystem of both creators and alliances who contour and magnify on Apple’s …show more content…
By the end of 2014, Apple had a presence in over 115 countries (Hovivian), and as of January 2016, there were over 450 Apple retail stores in operation around the globe, and each employ on average 50,000 people (Farfan). A fun fact discovered by Barbara Farfan, an expert in the retail industry, noted that “more than 1 million customers visit Apple stores each day worldwide, which more than doubles the attendance at all the Disney Theme Parks around the world combined.” Apple has developed a standardized product that has mastered the secret of global branding, and the secret to global branding is being able to understand and appreciate every cultural. A lot of countries who expand into the international markets face challenges, because they do not offer a product that uniformly fits across all borders. For example, McDonalds had to develop a special menu (Figure 5) just for India. It offers special vegetarian selections in order to be appropriate for the Indian palate. Also, McDonalds has completely re-engineered its’ processes to address those special requirements of vegetarians. The McPaneer Royale, which features paneer cheese, lettuce, tomato, jalapeno peppers, and a cheese-and-onion sauce, is one of the vegetarian options that cannot be found in most other

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