1. Steve Jobs managed its intellectual capital which play as the role of the spirit of Apple products. An important aspect that relates the leadership to strategic management of an organization is the intellectual capital. For him managing the intellectual capital involved the capability to give proper direction to knowledge absorbed in the organization. So that create innovative ideas and evolution of these ideas into final products.
Also, Steve Jobs was very targeted that he seriously focused on what the strategic choices taken up by Apply were absolutely practical though they could be difficult to achieve. This spirit may affect the enterprise culture to be more competitive. …show more content…
The market share of Apple products
According to a report offered by Strategy Analytics, in 2013, the market share of iPhone is 15.5%, in the second place on the ranking. Each time there is a new product issues, the “Apple hot” will be aroused. Apple has a large amount of loyal customers who can support the sales of their products.
Apple made a giant leap which can not be done by other companies in the technology industry, it does not simply follow the industry's route, but continue to launch new product that have never appeared in the market.
After resignation of Steve Jobs
From our point of view, based on the capital that Apple had already accumulated, some advantage can still remain, however, as Jobs is really an innovator hard to exceed, after his era, Apple’s recession is inevitable.
"We only produce products we can control." on the new products, the new CEO Cook continue his low-key style. Looking at the sales of iPhone5, Cook’s performance may not as good as the others.
As time Pass, in Cook’s era, things from Andrews began to infiltrate in …show more content…
However, Cook has his own advantage, Cook is good at catering to consumer tastes, he didn't continue jobs’ persistence for the small screen phone, release big screen phones which are popular in the market.
Began with iPhone6, the simultaneous sales of products adjusted to 4 rather than 3, iPhone5c, iPhone5S, iPhone6, iPhone6Plus. The price of the product range cover four level in order to make the products can be able to face more customers from different income levels.
Apple use hunger marketing strategy aim at China obviously, for each new sale, mainland China has been arranged on the last several groups of regional and global markets, it arouse great extent of public purchasing desire and enthusiasm. Through this strategy, iPhone6 gets a great deal of attention.
These actions make the market share of Apple can still be