Apple Values And Alignment Of Apple, Inc.
and their actual plans and actions we first need to review their mission and vision statement. According to "Investor Relations: Frequently Asked Questions" (2013), Apple’s mission statement is " Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.” According to "Apple Inc. Mission Statement Is Not Very Innovative And Barely A Mission At All"(2013), Apple’s vision statement is "Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings.” Apple was known throughout the world for being a leader in innovation and had cornered the market with their technology; however for the past few years this is no longer the case. Samsung recently released the Galaxy S3 and S4 along with the Galaxy Note. The new Samsung phones are bigger and offer a better technology than what Apple has offered within the past two iPhone releases. In order to stay aligned with their mission and vision statement, Apple needs to raise the bar with their technology so they can take back their …show more content…
We all agree our values are in direct alignment with Apple. We agree that employees are directly influenced by managers, and in order for employees and programs to be creative, managers need to ensure they foster productivity by promoting trust and integrity. As a team we set high goals and aggressively drive hard to achieve them which is another value aligned with Apple. We only came across one difference that we all did not agree with. While Apple stands for high principles and values it seems to be lacking in the manufacturing department. According to Apple’s Employee Handbook, 1993, they are committed to recognizing individual contributions through rewards that are both psychological and financial. Apple also professes to conduct its business with empathy. But Apple was identified of using cheap labor and poor humanitarian conditions for the workers in China. They moved operations overseas in the 2000’s when they realized they could employee willing individuals to work at a moment’s notice very cheaply. This does not seem like it falls into alignment within Apples own values, nor does it fall in alignment with our team values. In 2012 Apple joined the Fair Labor Association; it will be interesting to see what changes come from this action or if it was just a public relation move.
Apple’s values for quality, customs, standards, and principles continue to lead the company to success. However