Study Case: The World’s 10 Most Innovative Companies, And How They Do It.
Introduction
It is through innovation that companies enhance their performance and growth to have greater share in the market. However, spending too much on innovation can’t guarantee success but it is through concetrating on the core competencies that a company can achieve its strategic objectives. In this context comes the article written by Jaruzelkim, B and Mainardi, C entitled ‘ The World’s 10 Most Innovative Companies, And How They Do It.’
The objective of this study is to define core competencies and discuss the importance of focusing on critical capabilities and comeptencies with reference to Apple, explain how the main capabilities of a company can enhance its …show more content…
A belief arose among the managers of the company that spending too much on innovation is useless which was the case in the 1990s . Starting from 1997, Apple started focusing on the capabilities that the company performs well and differentiate the company from its peers. The focus of Apple has been oriented to its exceptional consumers experience, intuitive user interfaces, sleek product design and ironic branding. The company concentrated on its base and specifically target consumers and creative professionals to innovate its products. Added to that, Apple creatred a program enabling to build on the innovations of others to provide a value add for design and branding. The focus on the critical capabilities and competencies has enabled Apple to improve its profitability and market capitalization which is nowadays beyond the industry average even though its spendings on R&D are less than a median company in the industry. (Jaruzelkim and Mainardi, …show more content…
Samsung, the giant South Corean electronics manufacturer, places a great importance to R&D which is the basis of every activity performed by the company. The team of engineers and researchers of Samsung includes about 50.000 employees in 42 research facilities across the globe. The increasing global competition in the electronics industry has made it a necessity for Samsung to invest on R&D activities and make them part of their daily practices in order to achieve its strategic goals. At least 9 % of the revenues coming from sales are invested at a yearly basis into research and development activities in order to contribute to excellence and the growth of the company. The company’s team of engineers and researchers works hard to set high levels of performance and excellence. (Lee,
Introduction
It is through innovation that companies enhance their performance and growth to have greater share in the market. However, spending too much on innovation can’t guarantee success but it is through concetrating on the core competencies that a company can achieve its strategic objectives. In this context comes the article written by Jaruzelkim, B and Mainardi, C entitled ‘ The World’s 10 Most Innovative Companies, And How They Do It.’
The objective of this study is to define core competencies and discuss the importance of focusing on critical capabilities and comeptencies with reference to Apple, explain how the main capabilities of a company can enhance its …show more content…
A belief arose among the managers of the company that spending too much on innovation is useless which was the case in the 1990s . Starting from 1997, Apple started focusing on the capabilities that the company performs well and differentiate the company from its peers. The focus of Apple has been oriented to its exceptional consumers experience, intuitive user interfaces, sleek product design and ironic branding. The company concentrated on its base and specifically target consumers and creative professionals to innovate its products. Added to that, Apple creatred a program enabling to build on the innovations of others to provide a value add for design and branding. The focus on the critical capabilities and competencies has enabled Apple to improve its profitability and market capitalization which is nowadays beyond the industry average even though its spendings on R&D are less than a median company in the industry. (Jaruzelkim and Mainardi, …show more content…
Samsung, the giant South Corean electronics manufacturer, places a great importance to R&D which is the basis of every activity performed by the company. The team of engineers and researchers of Samsung includes about 50.000 employees in 42 research facilities across the globe. The increasing global competition in the electronics industry has made it a necessity for Samsung to invest on R&D activities and make them part of their daily practices in order to achieve its strategic goals. At least 9 % of the revenues coming from sales are invested at a yearly basis into research and development activities in order to contribute to excellence and the growth of the company. The company’s team of engineers and researchers works hard to set high levels of performance and excellence. (Lee,