Essay about Intro Marketing

1020 Words Mar 22nd, 2013 5 Pages
Valuejet 592-Case #1

5. A. Describe the environment, as viewed by Michael Porter’s model of competitive forces, that Valuejet was trying to compete in. consider competition, suppliers, customers, new entrants, substitute products? The five competitive forces that shape strategy are competition, suppliers, customers, new entrants, substitute products. Michael E. Porter demonstrates how the five competitive forces can be used in any industry. The results from all five forces not only look at the narrow aspect of competition rivals but as well as broader aspect of competitive interaction within an industry. These five competitive forces can also be used in the case of Valuejet. Competition within the airline industry is highly
…show more content…
Before the accident, the Federal Aviation Administration’s (FAA) oversight of ValuJet did not include any significant oversight of its heavy maintenance functions. The FAA’s inadequate oversight of ValuJet’s maintenance functions, including its failure to address ValuJet’s limited oversight capabilities, contributed to this accident. Also the failure of the FFA in not disclosing any information that pertain to the incapable of ValuJet keeping up with its aircraft require maintenance.

D. a. An example of decision making it’s the decision made by the managers of Valuejet to hire an outside company to do its work on their aircrafts. Therefore putting their whole reasonability on Sabretech in handling and controlling company procedures. b. Planning- moving the public through thin air cheaply and at high speed by helping the entire industry to understand just how far cost-cutting could be pushed.
Organizing- ValuJet had hired an outside company to do the job.
Leading-The operation had grown used to taking shortcuts.
Controlling- The supervisors and inspectors failed miserably here, not supplying the required safety caps and verified that those caps were being used. c. SabreTech's Miami facility hire many Spanish-speaking immigrants onto their work force, but quite obviously the language barrier created many problems. Thus English-speaking engineers, who wrote the orders and technical manuals as if they were writing to themselves. The real

Related Documents