Advertising and media roles often play an important role in everyday life, and messages often relay to young women about beauty are often harmful and misinterpreted.The female image and what women should or could look like in marketing and advertising in particular is a trending controversial topic. Advertising can be portrayed through positive ways but often times they are negative. In one scholarly article written by (British Journal), reads “ the mass media is described as the loudest and most aggressive purveyors of images and narratives of ideal sender beauty.” For many women who are exposed to these advertisements often think about themselves as not beautiful or not falling under the stereotype of not having the perfect “ideal body”.
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In other words, as viewers of this media, often notice how flawless models are. Flawless skin, perfect makeup, or high lifted cheekbones are traits in which categorizes a women that is “ideal”. Photographers that are put in charge of a certain advertisement, will use photoshop or an editing device to take out the blemishes to make the image more appealing to sell a product. In a recent scholarly article, Feona Attwood discusses the controversy of the latest Dove Campaign between the photographers and the viewers. Attwood discusses “.. an invisible photoshop artist goes to work, elongating her neck, arching her eyebrows widening her eyes, etc.” This is evidence that women are just being used to sell beauty products not only in this advertisement, but in every other type of women beauty …show more content…
A glaring example of the extreme thinness is from a model sharing her story behind the scenes of these productions. (Mary ellen Zucckerman) Filippa Hamilton, a 5’10 and 120 pound Ralph Lauren model was considered extremely underweight after visiting several doctors. After her first advertisement for the Lauren company, editors digitally manipulated her appearance to make her look even more skinny than she already was. They went to say she was fired due to the fact she was “overweight”. The picture below shows her actual weight on the right compared to the edited version. This exemplifies the extremes to which advertisers may go to create a product image regardless of the potential negative impact on consumers of their
In other words, as viewers of this media, often notice how flawless models are. Flawless skin, perfect makeup, or high lifted cheekbones are traits in which categorizes a women that is “ideal”. Photographers that are put in charge of a certain advertisement, will use photoshop or an editing device to take out the blemishes to make the image more appealing to sell a product. In a recent scholarly article, Feona Attwood discusses the controversy of the latest Dove Campaign between the photographers and the viewers. Attwood discusses “.. an invisible photoshop artist goes to work, elongating her neck, arching her eyebrows widening her eyes, etc.” This is evidence that women are just being used to sell beauty products not only in this advertisement, but in every other type of women beauty …show more content…
A glaring example of the extreme thinness is from a model sharing her story behind the scenes of these productions. (Mary ellen Zucckerman) Filippa Hamilton, a 5’10 and 120 pound Ralph Lauren model was considered extremely underweight after visiting several doctors. After her first advertisement for the Lauren company, editors digitally manipulated her appearance to make her look even more skinny than she already was. They went to say she was fired due to the fact she was “overweight”. The picture below shows her actual weight on the right compared to the edited version. This exemplifies the extremes to which advertisers may go to create a product image regardless of the potential negative impact on consumers of their