Hypothesis-Pepsi vs Coke Essay

2460 Words 10 Pages
Running head: COKE

A Coke is a Coke

ITT Tech

PROBLEM Why do some of us have such strong soda preferences? There’s all this uproar of Coke vs. Pepsi, and really looking at the ingredients, the products aren’t all that different. Both are made of carbonated water, high fructose corn syrup, caramel color, sugar, phosphoric acid, caffeine, citric acid and natural flavors (Pendergrast, 2000, p.6). The natural flavors are where they differ. Coke includes a “secret ingredient” known as Merchandise 7X, which sounds all mysterious and daring (Pendergrast, p.6). According to Pendergrast, the slightest bit can make a big difference! But it’s hard to say why one person likes something while another person can’t stand it. Though each
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Assets were sold and Roy C. Megargel bought the Pepsi trademark. Eight years later, the company went bankrupt again (Capparell, p.9). Pepsi's assets were then purchased by Charles Guth; the President of Loft Inc. Loft was a candy manufacturer with retail stores that contained soda fountains. He sought to replace Coca-Cola at his stores' fountains after Coke refused to give him a discount on syrup. Guth then had Loft's chemists reformulate the Pepsi-Cola syrup formula. In 1975, Pepsi introduced the Pepsi Challenge marketing campaign where PepsiCo set up a blind tasting between Pepsi-Cola and rival Coca-Cola (Blakesleen, 2004, p.2). During these blind taste tests the majority of participants picked Pepsi as the better tasting of the two soft drinks. PepsiCo took great advantage of the campaign with television commercials reporting the results to the public. According to Consumer Reports, in the 1970s, the rivalry continued to heat up the market. Pepsi conducted blind taste tests in stores, in what was called the "Pepsi Challenge" (Blakesleen, p.2). These tests suggested that more consumers preferred the taste of Pepsi (which is believed to have more lemon oil, less orange oil, and uses vanillin rather than vanilla) to Coke (Blakesleen, p.2). The sales of Pepsi started to climb, and Pepsi kicked off the "Challenge" across the nation. This became known as the "Cola Wars." In 1985, The Coca-Cola Company, amid much publicity, changed its formula

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