Solo Ads Persuasive Essay

The two brands that where being advertised were Solo and Mount Franklin. Solo is a company/brand that makes Lemon flavoured soft drinks that they say have real lemons and is a thirst crusher. Then there is Mount Franklin who has bottled spring water that what they say is 100% pure spring water. The audiences that have been targeted are different for both companies. For Solo, they are targeting people that like to have some soft drink. For Mount Franklin, they target an audience of people that like to have pure water that is bottled up and that they can buy from the supermarket etc. The contention for the Solo ad is that people will do anything for Solo in this case keep chasing the barrel around a whole town and then when its rolling off the …show more content…
In the Solo ad the contention is that people will do anything for some Solo but in the Mount Franklin ad the contention is that with every sip you take of the water it provides you with a different scene of escapism with every sip that makes the audience think that if it’s in the ad they must be able to do it too. There are many different persuasive techniques though just like how the Mount Franklin ad uses escapism as a persuasive technique whereas Solo doesn’t use escapism in their ad at all. Also in the Mount Franklin ad, they use Big Font as a persuasive technique in the ad to get their message across whereas the Solo ad doesn’t have much writing in the ad and when it did it was only small writing at the end that you couldn’t read. More about Mount Franklin they use Sex Appeal like when Jennifer Hawkins is on the beach in her bikini where the Solo ad doesn’t use Sex appeal in their ad. Also, to grab the audience’s attention the Mount Franklin ad uses sharp transitions to get their message across whereas the Solo ad uses facial expression when the Mount Franklin ad doesn’t use facial expressions at all. Also, the Solo ad uses running to grab people’s attention whereas Mount Franklin doesn’t have anything linking towards