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The Gatorade Company: Sports Performance Analysis

The Gatorade Company: Sports Performance Analysis

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The Gatorade Company provides sports performance innovations designed to meet the needs of athletes at all levels across all sports. The Gatorade Company’s parent company is Pepsico. Pepsico is a publicly traded company that generated more than $63 billion in net revenue in 2015, driven by a complementary food and beverage portfolio. Pepsico owns 22 incredible, billion-dollar brands. Some of the popular companies owned by Pepsico are Frito-Lay, Quaker, and Tropicana. The Gatorade Company falls clearly in line with the other companies owned by Pepsico.
The Gatorade Company was founded when an assistant coach of the University of Florida football team sat down with a group of university physicians to discuss why the players were suffering from

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