Hewlett-Packard: the Flight of the Kittyhawk Essay
Potential uses for the drive included game equipment, PDA's, notebook and sub-notebook computers, handheld pen technologies and digital film cartridges. If …show more content…
But in actuality, Kittyhawk only sold 165,000 units (as opposed to projected 500,000 units) and produced much less revenue than originally anticipated. With all of the success in the technological execution, one might wonder what led to the failure of the Kittyhawk in the marketplace. Many of the reasons for the failure include incorrect assumptions about the nature of the marketplace and the primary customers: ASSUMPTIN --- REALITY
1 . PDA market would develop quickly.--- Consumer marketplace was not ready to adopt PDAs; HP did not realize that the complementary technologies did not yet exist in the PDA market.
2. There were several customers that HP assumed would buy the product (including Corvallis division of HP.)--- Kittyhawk would not meet the storage needs of Corvallis; product was not meeting demands of a