Cause of Disappointment I have always enjoyed shopping at Herberger’s, as they have such an assortment of items to choose from and their inventory is extremely high quality for the price. However, …show more content…
1). The service theater framework gives guidelines for companies to follow in order to meet customer satisfaction, as defined above. If the associates who assisted me would have followed this system, the areas they failed my service experience in would have never occurred. Because of the poor experience I was involved with, I cancelled by card through them and will not be back. To start with the setting and actors (associates) would be a great aspect to improve on. As I said in the beginning, Herberger’s sells highly quality items for a great price, which I always appreciated. I was very happy with the dress shirts I purchased, but the customer service I received caused the experience to be unpleasant, which in the end will have a large impact on them, as I will not shop at a store where the associates do not put the satisfaction of the customer