Working in sales can always be a challenging career choice if you don’t have 110% faith in the product or service you are trying to sell. I have had many retail sales jobs from selling shoes to selling apartments to college students. Struggling with the communication of closing a sale became a problem and I began to lose sight interest in my previous jobs. Both of these jobs became very challenging when I started to lose faith in the hard work I put forth each and every day. When searching for guidance in the marketing world the book title Selling the Invisible stood out the most as it begins to make you wonder what it truly takes to be a good salesperson. Is it the salesperson themselves or is it the product or service they are selling?
Harry Beckwith, head of Beckwith Partners marketing firm and the author of Selling the Invisible, has one goal and that is to motivate each reader to believe in themselves and their product or service or else there will be no business. The way he expresses his …show more content…
It begins with the fundamentals of building a business and leads into how to go about daily business life and how to keep a customer happy. Beckwith does a magnificent job relaying his knowledge to those looking for sales help and people who just don’t know where to start with a business. I would recommend Selling the Invisible to anyone who will be dealing with sales in their work place as it teaches you the skills needed to succeed when dealing with customers and other employees. From my experience in working with sales and service marketing I would say that Beckwith does express a very close representation all throughout the book on how business takes place and the importance of key fundamentals in order to be successful. I do believe if you follow the things Beckwith points out in this book any business can be
Harry Beckwith, head of Beckwith Partners marketing firm and the author of Selling the Invisible, has one goal and that is to motivate each reader to believe in themselves and their product or service or else there will be no business. The way he expresses his …show more content…
It begins with the fundamentals of building a business and leads into how to go about daily business life and how to keep a customer happy. Beckwith does a magnificent job relaying his knowledge to those looking for sales help and people who just don’t know where to start with a business. I would recommend Selling the Invisible to anyone who will be dealing with sales in their work place as it teaches you the skills needed to succeed when dealing with customers and other employees. From my experience in working with sales and service marketing I would say that Beckwith does express a very close representation all throughout the book on how business takes place and the importance of key fundamentals in order to be successful. I do believe if you follow the things Beckwith points out in this book any business can be