Shaving for the longest time required assistance from someone else. Whether it be a barber or someone who knows how to use the very dangerous straight razor. Gillette created the Safety Razor. It no longer requires help from a barber, blades do not have to be sharpened, and it is very easy to use. Gillette conveys this message with their advertisement, It shows a baby shaving and it uses bold lettering to highlight the main points they are trying to get across to the reader. The persuasive methods used are called Ethos and Pathos. Pathos appealing to one’s emotion and Ethos appearing to a more logical thought process. Gillette uses confidence as their main key to success when selling this product.
Gillette uses confidence by showing …show more content…
The Ethos persuasive method appeals to the audience in a very logical manner. For instance, Gillette is a very well known company with a track record of making high quality products. When someone sees a Gillette product the first instinct is to think of Gillette’s very impressive history. In addition to Ethos, Pathos grabs the attention of the reader by the use of a more emotional message. This advertisement shows a baby coverd with shaving cream attempting to shave. For some this is a fun way in attempt to sell a product because everyone loves babies. Gillette uses a blend of both of these methods to make this advertisment …show more content…
The idea of having a razor that has the same performance as a seasoned barber is very impressive. This is due to the innovation of the surgically sharpened steel which allows for clean cutting and the replacement blade system. When a blade begins to dull it is extremely easy to replace without seeking any assistance in the process. This is very beneficial to Gillette when selling their product. American culture plays a big role in why this ad is so influential. People are constantly striving to become more and more self sufficient. This razor allows them to do so at little to no cost.
All in all, this Gillette advertisement is nothing short of being an ingenius idea. They are able to take a product and display in such a way that people will not only be happy with their purchase but find it to be somewhat entertaining when buying the product. This can be seen with the confidence and importance Gillette places on their product. It requires little no know words and it is an overall enjoyable experience when buying their
Gillette uses confidence by showing …show more content…
The Ethos persuasive method appeals to the audience in a very logical manner. For instance, Gillette is a very well known company with a track record of making high quality products. When someone sees a Gillette product the first instinct is to think of Gillette’s very impressive history. In addition to Ethos, Pathos grabs the attention of the reader by the use of a more emotional message. This advertisement shows a baby coverd with shaving cream attempting to shave. For some this is a fun way in attempt to sell a product because everyone loves babies. Gillette uses a blend of both of these methods to make this advertisment …show more content…
The idea of having a razor that has the same performance as a seasoned barber is very impressive. This is due to the innovation of the surgically sharpened steel which allows for clean cutting and the replacement blade system. When a blade begins to dull it is extremely easy to replace without seeking any assistance in the process. This is very beneficial to Gillette when selling their product. American culture plays a big role in why this ad is so influential. People are constantly striving to become more and more self sufficient. This razor allows them to do so at little to no cost.
All in all, this Gillette advertisement is nothing short of being an ingenius idea. They are able to take a product and display in such a way that people will not only be happy with their purchase but find it to be somewhat entertaining when buying the product. This can be seen with the confidence and importance Gillette places on their product. It requires little no know words and it is an overall enjoyable experience when buying their