Razor Club Marketing Analysis

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Marketing Analysis Research for a Razor Club for Women
The purpose of this report is to analyze starting a razor club for women since there are several already out there for men. Women have a larger circumference of body hair to remove than men do which supports the idea that they too would benefit from a razor program. This product would be called Her Smooth Secret: a shaving club for the ladies.
A razor club for women is something that has not been done before. Many razor companies out there focus on men and their needs, but in the culture of today women have a much larger area to shave than men do. All women desire smooth underarms, silky legs, and smooth skin in other regions. It is almost expected that a women is as hairless as possible.
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One of the first razor clubs to come on the market was The Dollar Shave Club (thedollarshaveclub.com, n.d.). The company began to promote heavily on social media in order to run their hilarious commercial and begin to get the word out that people do not need to pay so much for razors. As The Dollar Shave Club became more popular amongst social media, more familiar brands that have been around for years jumped on this “club” concept. Gillette created a club as well promoting the quality of their blades in comparison to The Dollar Shave Club and that they can be competitive as well with pricing (Gillette Shave Club, n.d.). Then there have been some other companies out there still catering to men who differentiate themselves in one way or another like Harry’s (Harry’s, n.d.). Harry’s highlights their German-quality blades and also promotes a barber shop in New York. Their approach is more …show more content…
All clubs are marketed and catered to men. These clubs are working very well by providing an easy to use service to order razors and skin products at an affordable price which are then delivered right to your door step. This is something women need in their life as well and they should not have to settle for male razors to get the same experience. The proposed idea is to create a site that is geared towards women with tiered pricing for different levels of razors made specifically for the female anatomy. Products would include bladed razors, electric razors, shaving creams and lotions, feminine wipes, and face wash and lotions. The female population will be the biggest focus and any gal 18 or older can sign up. Things to keep an eye on are customer privacy when it comes to keeping financial information for the membership program, selling eco-friendly products, and having personable customer

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