Summary Of Gilead HIV Advertisement

Gilead HIV advertisement in the Times magazine of 7 March 2016, displays a young and attractive male who is dressed in causal clothing who seems to be catching a bus, or some kind of public transportation. It shows the background completely blurred to contrast against the man, as the main focus of the photo. There is writing over his torso area, the first line reads “We Focus On HIV” is in red writing, then the second line “To Help You Focus ON” in a regular white writing. The Third line “TODAY” written in bold, is emphasizing on the word today. The last line “Ask a doctor if a medicine made by Gilead is right for you?” is in smaller text than the others. There is also a box frame all around the advertisement and a small opening where the website is to get more information. At first glance HIV does not seem to be the main focus of the advertisement, due to the blurred background the attractive gentleman is. Who seems to be an average …show more content…
The advertisement has an appealing image of the young gentleman that catches the readers attention and interest. This is a source of pathos fulfilling the needs and wants of the reader while it still is informational. “We focus on HIV to help you focus on Today” is also an example of pathos in the advertisement because it gives the reader an emotional sense of satisfaction. The phrase at the bottom of the paper states “Ask a doctor if this medicine by Gilead is right for you,” gives creditable trust also a sense of resourcefulness help to the reader. The feeling of credibility and liability is shown to be ethos because it allows the read to trust the authors because their work is true and trustworthy, giving them peace of mind about HIV. The advertisement’s slogan is shown to be helpful and trustworthy to the readers. While the images of the advertisement are to create pleasing the emotions of the