A Rhetorical Analysis Of Alzheimer's Association

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Alzheimer’s Association is nothing but facts. It is nothing to joke about. This ad is purple, the association’s main color. Within the main color, there are three other colors, blue, orange, and yellow. Each color represents something to do with the disease. Purple being the main color represents that they lost someone with Alzheimer’s, blue representing having Alzheimer’s, yellow representing support or care for someone with Alzheimer’s, and orange representing support for the cause and having a vision of the world without Alzheimer’s. Logos also stands within the ad by the use of a link,……

Secondly, a largely used rhetorical appeal is pathos. Emotion is a huge factor in this ad dealing with a disease that has no cure yet. On the

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