In the late 1970s, there is a Maybelline commercial that does change how women are viewed as society. Rather than her sitting at a dressing table or wearing a long gown, the women are seen doing things such as getting off a plane. They are more active in the world. The line from this “eyes as unique as your signature”, can kind of go both ways. It is saying that your make-up is unique and shows your personality rather than create one for you, but it also says that make-up is what creates that unique quality. There is a difference in this ad compared to the earlier two in that women are no longer just objects of beauty. They do things and are in the workforce and need make-up products that last all day. However the similarity is that the women
