In Killing Us Softly 4, Jean Kilbourne shows us that their are in fact hidden messages in advertising. That women are to be flawless everyday, from the tone of their skin to the size of their bust. Kilbourne points out that men don't have to live in a world where their bodies are routinely scrutinized, criticized and judged. Women on the other had have to live with it in all aspects (Killing Us Softly 4. 2010). From being photoshopped to not being able to be in an ad because of the way one looks.
When you think Victoria Secrets an image comes to mind, like a recent ad for their perfect body line. White bricks in the background. Black small words to the lower left that read “All new! Body by Victoria. Shop the collection” in small lettering. …show more content…
Numerous correlational and experimental studies have linked exposure to the thin ideal in mass media to body dissatisfaction, internalization of the thin ideal, and disordered eating among women (NEDA Feeding Hope.2016). In the late 1960’s Kilbourne began her exploration of the connection between advertising and several public health issues, including violence against women, eating disorders, and addiction ( Kilbourne. media images affect of all us. 2016). A closer look at the Victoria Secrets ad and you can see why it could be linked to eating disorders. The words on the ad alone stand out to you, there seems to be a connection between “the perfect body” wording and the “perfect” models that stand to …show more content…
The women in the ad show signs of a thigh gap, in reality most women do not have a true thigh gap, but more so curves. The models show no sign of any cellulite, showing viewers of the ad that their bodies are only considered perfect if its has no flaws whats so ever. In todays society thats unattainable. In turn many woman are choosing to turn to cosmetics to fix a problem that they believe that they have thanks to ads like this one. Some times even life treating surgeries, all to obtain a body that even the models in the ad don’t acutely
When you think Victoria Secrets an image comes to mind, like a recent ad for their perfect body line. White bricks in the background. Black small words to the lower left that read “All new! Body by Victoria. Shop the collection” in small lettering. …show more content…
Numerous correlational and experimental studies have linked exposure to the thin ideal in mass media to body dissatisfaction, internalization of the thin ideal, and disordered eating among women (NEDA Feeding Hope.2016). In the late 1960’s Kilbourne began her exploration of the connection between advertising and several public health issues, including violence against women, eating disorders, and addiction ( Kilbourne. media images affect of all us. 2016). A closer look at the Victoria Secrets ad and you can see why it could be linked to eating disorders. The words on the ad alone stand out to you, there seems to be a connection between “the perfect body” wording and the “perfect” models that stand to …show more content…
The women in the ad show signs of a thigh gap, in reality most women do not have a true thigh gap, but more so curves. The models show no sign of any cellulite, showing viewers of the ad that their bodies are only considered perfect if its has no flaws whats so ever. In todays society thats unattainable. In turn many woman are choosing to turn to cosmetics to fix a problem that they believe that they have thanks to ads like this one. Some times even life treating surgeries, all to obtain a body that even the models in the ad don’t acutely