The critical approach is demonstrated in “killing us softly” by Jean Kilbourne as the objective of a critical approach is to raise awareness or a goal to change behavior. The goal is to raise awareness of the problematic issue in our society which is the objectification of women and how people see them in society. Although men also face some issues they are not nearly as a detrimental to how these commercials or ads affect women. Photoshop imagines and commercial to demonstrate violence are seen by kids of both genders to adults, which can lead them to believe at a young age that having a slim figure and being abusive is acceptable. Commercials tend to portray masculinity by showing men to be tough and even abusive at times as these traits
