Comparison Of Maybelline And Covergirl's Commercials

Maybelline, and Covergirl both industry giants in the makeup world go head to head in an attempt to dominate the market. Their individual ad campaigns are built to attract different consumers. Maybelline’s commercials set out an edgy tone in an attempt to attract an older more sexually aware group of women. On the other end of the spectrum is Covergirl’s commercial, their ad goes down the more charming road. Covergirl aims to attract the most flirtatious base of consumers. The two companies seek to increase their product sales by creating unique and effective ads, through a multitude of different techniques, and strategies they do just that. The two commercials I chose to depict are effective in both similar and different ways. The title of …show more content…
For Maybelline, they decided to go with “Falsies Push Up Drama”. Without background information, the name may be misleading for new customers. The ad immediately clarifies what exactly “Falsies Push Up Drama” is. This is shown by the lead female actress wearing a push-up bra. This point is strongly emphasized when the actress removes her top. The idea is to emphasize the mascara’s lifting effect on a person’s eyelashes. On the other hand, unlike Maybelline, Covergirl’s product the “Full Lash Bloom Mascara” is straight to the point. The Covergirl’s ad revolves around the name of their product. They use a floral theme to emphasize the blooming aspect of the title. On top of that, their ad depicts the blooming of flowers in reference to their products ability to grow and improve a woman’s …show more content…
She pumps in quick points about the mascara and keeps the mood light. She talks about the perks of the mascara and the effect it has on girl’s lashes. “Soft and full like a flower.” Perry again redirects the attention to the light and fresh floral imagery. In an essence Katy is attempting to get people to associate the mental emotion they have towards flowers, to also be connected with the mascara. Katy Perry also uses homonyms while describing the mascara. Words such as ‘spiky, and bloom” are used to describe the brush, while also being tied to the flowers surrounding