Feminist Analysis Of Feminist Ads

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Feminist ad campaigns are a relatively new idea that many companies are using to appeal to female audiences across the world. Using television and other forms of media, some brands that sell feminine related products are creating commercials and ads to empower women of all backgrounds. It isn’t uncommon to see negative depictions of women in the media. Throughout history and even today, commercials exhibit females as sexual objects. Companies like Always and Dove are going against the status quo and creating powerful ad campaigns to shed light on relevant feminist issues. These campaigns have been using feminist ideologies to create impactful ads that will hopefully change the conversation about society’s standards of women.
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Their company uses highly realistic-looking individuals to pose for their ads and their messages are those that almost anyone can get behind. Always is a brand that is overseen by numerous women. Fama Francisco is the vice president of Global Always and helped create the #LikeAGirl ad campaign (Berman 2). She got the idea for the project when she learned that girl’s self-confidence drops significantly when they hit puberty. Francisco wanted to change those statistics and create a way to promote young girl’s self-esteem. Always also hired Lauren Greenfield, who directed the radical documentary, Queen of Versailles (Berman 1). Greenfield was put in charge of all the #LikeAGirl spots. It is easy to approve of Always’ mission when you know that so many influential women are behind it. In a world of companies run by men, Always has changed the game for women in …show more content…
There are complaints that the video and the women in it are unrealistic. The first group of women that are interviewed are predominantly white and are traditionally attractive. There are only a few people of color featured in the commercial. Some people were bothered by the idea that the original sketches of the women were considered ugly. The original sketches, that the first group of women described, have distinct features like wrinkles and moles. With the way that the women view the first sketches, it implies wrinkles and moles are ugly things to have. Many viewers think that the video is sending the wrong message. Some feminists believe that the ad is claiming that beauty is paramount above anything. Ann Friedman, a New York Magazine writer, says that women should not focus on how we are all beautiful in our own way. She says that we should judge each other on our intelligence and morals and not what is on the outside (Stampler 3). Another complaint that some critics have watching this video have is who gets the blame. The ad blames women, not society, for pointing out their imperfections. Humans were not always programmed to analyze everything wrong with themselves. Society has shaped the way that we view ourselves and our standards of beauty (Stampler 3). “Real Beauty Sketches” has benefited Dove in many ways, but it has also done the most

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