Covergirl Ad Examples

There are so many advertisements that are advertised throughout the day, whether it is on Pandora, YouTube, or TV there is one advertisement I cannot escape. The ad is the Covergirl So Lashy Blast Pro Mascara, which is not only selling mascara but promoting equality. For that reason this ad is an example of postmodernism. According to the book postmodernism is define in many different ways but the book focuses on four major features and value which are populism, diversity, nostalgia, and paradox. Also according to the video “postmodernism is a skeptical playful response to an establish concept.”
In the Covergirl ad it shows a range of people from different ethnicity and race and even a guy being the main focal point of the ad. The people with in the ad talked about the lashes being different shapes and sizes while showing the diversity of people. This is a part of postmodernism because it is appealing to the diversity part. Plus, back in the past make up was only associated with women and now there is a male fan base for make-up, it only makes sense to start including males in the ads. Especially in our society and media today it’s a normal thing …show more content…
For one in the description part of the process its clear to see that the ad is using people from many different background. After noticing that, I notice the guy in the commercial kept saying the word equality when talking about the eyelashes. The ad is using eyelashes and mascara as an underlying message that in this day in age everyone and everything should be treated equal. Its also a good thing for this ad to put out this message because the media does help society, and if more people would start thinking like that the world would have bit less discrimination. This ad is challenging the normal and brings up social values, making it a great