The Secret to Victory advertisement associates Gatorade with success through the use of famous athletes mentioning their biggest sporting loss to indicate that drinking Gatorade will make you succeed. The advertisement, directed at sports fans of all ages, uses well-established and successful athletes to make it credible. Each athlete only speaks one sentence, with a gritty tone to increase the impact and make the advertisement more effective. Gatorade uses a wide range of techniques such as short, powerful sentences from the athletes to appeal emotionally with the audience to convey their message that drinking gatorade will lead to success.
The Gatorade advertisement uses a variety of famous athletes to increase the credibility of the ad …show more content…
The ad shows J.J. Watt training in a gym, Serena Williams practicing her serves and Matt Ryan working on his throwing of the football. By showing Serena Williams, the most decorated women’s singles tennis player on a tennis court training, it convinces fans and fellow athletes of Gatorade’s theory that winning comes with a lot of practice and with drinking Gatorade. It also shows that one can be successful but maintaining the success requires training too and that Gatorade will aid the process. Furthermore, in the advertisement, J.J. Watt is seen lifting weights followed by drinking Gatorade. This reinforces that Gatorade is required in training in order to be successful. This is how the advertisement is conveyed through the use of logical appeals.
Overall, throughout the advertisement, Gatorade successfully uses a variety of approaches to appeal to the general audience whilst reinforcing that they should buy gatorade to aid their practice in a unsubtle manner. This is done through appealing logically and emotionally.
Gatorade also uses athletes who have conquered their sport, athletes who are close to reaching championships in their respective sports and athletes who are now retired in achieving their goal of selling their
The Gatorade advertisement uses a variety of famous athletes to increase the credibility of the ad …show more content…
The ad shows J.J. Watt training in a gym, Serena Williams practicing her serves and Matt Ryan working on his throwing of the football. By showing Serena Williams, the most decorated women’s singles tennis player on a tennis court training, it convinces fans and fellow athletes of Gatorade’s theory that winning comes with a lot of practice and with drinking Gatorade. It also shows that one can be successful but maintaining the success requires training too and that Gatorade will aid the process. Furthermore, in the advertisement, J.J. Watt is seen lifting weights followed by drinking Gatorade. This reinforces that Gatorade is required in training in order to be successful. This is how the advertisement is conveyed through the use of logical appeals.
Overall, throughout the advertisement, Gatorade successfully uses a variety of approaches to appeal to the general audience whilst reinforcing that they should buy gatorade to aid their practice in a unsubtle manner. This is done through appealing logically and emotionally.
Gatorade also uses athletes who have conquered their sport, athletes who are close to reaching championships in their respective sports and athletes who are now retired in achieving their goal of selling their