Galanz Case Study Essay example
1. What are Galanz's competitive and operations strategies?
Considering the expertise of international players like Panasonic and Toshiba, Galanz didn't really have a competitive advantage with respect to technology. Cost arbitrage (of land and labor) was the chief competitive strategy employed by Galanz to capture the Chinese microwave market. Galanz conjured up mutually beneficial deals with its clients to achieve rapid expansion of production capacity by arranging for production line transfers, process and …show more content…
Subsequently, Galanz decided to introduce Galanz branded (OBM) microwaves in overseas stores along with its traditional OEM supplies. This was a very critical move as it requires multiple changes in its production such as customized products to cater a large international audience, after sales service and strong customer relationship management. Thus, to meet this demand, Galanz started a small scale production of customized products as opposed to its traditional approach of producing a standard product on a large scale. Also, the company had to invest heavily in enhancing its customer service capabilities so that it could build a loyal customer base and change the mindset of the international audience with regards to Chinese products.
3. What are