I think that quote was point on in that we failed miserably in our preliminary simulation and found our commitment to achieve success in the next Capstone simulation. I had never experienced a game/simulation like Capstone and felt I might have a disadvantage since it was not my final semester of the MBA program. My initial reaction to the simulation was that it was confusing and …show more content…
At times I felt like I was starting to get the hang of things, then another decision was added. I mean that is life, nothing is simple and there is always another decision to make. I think the challenge of making the decision and seeing what areas were being manipulated because of the choices we were making was interesting. For example, after making all the decision, we would check the score card and see where we went right or wrong and then went back to the areas where the card showed low scores. Although, they were based on the decisions we made and not realistic amongst the competitors decisions, it was still a valid way to see where we stood. In the beginning, I was stuck on obtaining customer awareness and accessibility, eventually realizing that other factors like age, time, product placement actually control those issues to a reasonable amount and no matter how much we spent on sales and promotion, those scores would not be higher until later in the game, at least for our