BUSINESS UNIT STRATEGIES
BJ’s work on the business model of low cost differential strategy. This strategy has been quite successful for them and the chain currently operates 215 club locations and more than 120 gas stations across 15 states. The company says that its mission is “to provide brand named products to their customers at prices that are lower than the prices found at department stores, retail operations”. There are two types of members, small business operators and consumer members. While all the other competing clubs considers small business operator to be their foremost member, BJ’s focuses more on retail customers and this approach can be seen in their merchandising, real estate and club operation strategies.
BJ’s eliminates …show more content…
The first step in strategy formulation is the SWOT analysis that helps the top level managers to benefit from the opportunities while avoiding external threats. In doing so, the organization attempts to emphasize its strengths and moderate the potential negative consequences of its weaknesses [1]. For an in-depth understanding of the firm’s strategy a comprehensive SWOT profile of BJ’s Wholesale is prepared. The profile has been compiled to bring to you a clear and an unbiased view of the company’s key strengths and weaknesses and the potential opportunities and threats [2].
SWOT ANALYSIS
BJ’s WHOLESALE CLUB STRENGTH
• The goods and services are produced at a very reasonable rate, hence the position of the company is very strong in the market.
• The products manufactured are unique and differentiate themselves from their competitors.
• The company is majorly benefitted by its established brand name and customer loyalty to their brands as they seek customer awareness.
• The company was ranked on Fortune magazine's listing of America's 500 largest public corporations and nearly 23,000 employees are a part of the workforce
BJ’s work on the business model of low cost differential strategy. This strategy has been quite successful for them and the chain currently operates 215 club locations and more than 120 gas stations across 15 states. The company says that its mission is “to provide brand named products to their customers at prices that are lower than the prices found at department stores, retail operations”. There are two types of members, small business operators and consumer members. While all the other competing clubs considers small business operator to be their foremost member, BJ’s focuses more on retail customers and this approach can be seen in their merchandising, real estate and club operation strategies.
BJ’s eliminates …show more content…
The first step in strategy formulation is the SWOT analysis that helps the top level managers to benefit from the opportunities while avoiding external threats. In doing so, the organization attempts to emphasize its strengths and moderate the potential negative consequences of its weaknesses [1]. For an in-depth understanding of the firm’s strategy a comprehensive SWOT profile of BJ’s Wholesale is prepared. The profile has been compiled to bring to you a clear and an unbiased view of the company’s key strengths and weaknesses and the potential opportunities and threats [2].
SWOT ANALYSIS
BJ’s WHOLESALE CLUB STRENGTH
• The goods and services are produced at a very reasonable rate, hence the position of the company is very strong in the market.
• The products manufactured are unique and differentiate themselves from their competitors.
• The company is majorly benefitted by its established brand name and customer loyalty to their brands as they seek customer awareness.
• The company was ranked on Fortune magazine's listing of America's 500 largest public corporations and nearly 23,000 employees are a part of the workforce