Statistics from the American Pet Products Association show that roughly 65 percent of U.S households have a pet and around 42.9 million of these homes own at least one cat. For these owners cat litter is a basic necessity, but when comparing prices a 25 pound bag of “Fresh Step Odor Shield with Febreze Freshness” costs $11.99 while the off-brand costs only $4.06 (price check through Walmart.com). Even though most consumers can purchase the off-brand cat litter, which does virtually the same job and costs around $8 less, Fresh Step advertisement creates a sense of superiority amongst other brands to justify their price difference. Fresh Step makes sure all cat owners gravitate towards their product by ensuring a sense of unbeatable cleanliness.
In this ad, the product appeals to all cat owners because …show more content…
Since the intended layout made you uncontrollably pay more attention to the heavy side you didn’t pay much attention to the gray cat easily hiding behind the curtain and chair. However, the cats golden eyes show how it has been watching you the entire time. Additionally, the small gray text at the bottom saying “Visit Freshstep.com for more games & rewards” allows more consumer interaction and a way to learn more about the product while having fun. The ad then assures you in smaller gray text that “[…] you might start wondering where your cat went” which explains that the reason you couldn’t find the cat was because of the odor shield technology in the cat litter and the Febreze freshness. With the extra time spent on the ad, the brand made a lasting impression and increased the chance that the consumer will choose the
In this ad, the product appeals to all cat owners because …show more content…
Since the intended layout made you uncontrollably pay more attention to the heavy side you didn’t pay much attention to the gray cat easily hiding behind the curtain and chair. However, the cats golden eyes show how it has been watching you the entire time. Additionally, the small gray text at the bottom saying “Visit Freshstep.com for more games & rewards” allows more consumer interaction and a way to learn more about the product while having fun. The ad then assures you in smaller gray text that “[…] you might start wondering where your cat went” which explains that the reason you couldn’t find the cat was because of the odor shield technology in the cat litter and the Febreze freshness. With the extra time spent on the ad, the brand made a lasting impression and increased the chance that the consumer will choose the