POM Wonderful Advertisements Analysis

Although it might be hard to see at first, these two POM Wonderful advertisements are actually fairly similar. These two different advertisements actually use some of the same strategies to attract the reader's attention and get the consumer interested in their product even though they are of a different medium. The first advertisement uses a printed image that shows simple colors and a strong message to encourage people to buy their product because it gives them antioxidants; however, the second advertisement uses a powerful dragon made out of their “crazy healthy” juice to create the illusion that the juice is as powerful as a dragon, yet the advertisement still sends the same message and same audience but uses a different strategy. These two …show more content…
The main purpose of the ad was to make it memorable, so it means that the audience could potentially be anybody with a memory that is attracted by the antioxidants POM Wonderful has. The strategy behind this single printed advertisement makes it open ended to all audiences, however it is slightly controversial because it has the connotation of suicide which might not be as attractive to the consumer. POM Wonderful took a risk with this advertisement and they hoped that the drawback of the connotation of suicide (because of the Hangman's Noose) was not enough to make people dislike the company or the ad. This could have potentially been bad publicity for POM Wonderful, but it also could have been a great boost in their company, which was a risk they decided to take. Although there is no evidence saying their risk was successful, it is likely it was because their company is still very successful. The video advertisement; on the other hand, still tried to plant an image of a POM Wonderful being a powerful antioxidant but using a different strategy. Clearly the mediums of these advertisements are very different, which allows POM Wonderful to show