By the age of 70 years, smoking 30 cigarettes a day could lead to an equivalent of an extra 14 years of skin ageing. The Real Cost commercial, by the United States Food and Drug Administration, takes place at a convenient store. With the FDA creating this advertisement it shows that smoking is not just a local problem but a national one. A young teenage girl comes and tries to buy some cigarettes. However, she doesn’t have enough money so she rips of her skin to pay for them. Smoking is bad for not only your health but your habits and wallet too. The focus of the commercial is to get the attention of teenagers. The girl used in the commercial is young to prove that smoking starts at a young age. However, even though the advertisement is targeted
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The main purpose of the advertisement is to stop teenagers from trying their first cigarette or to stop them from continuing to smoke. The thought of the viewer watching, specifically the teenager, is that they don’t want to cause damage to their skin or any other part of their body. This makes them think logically about not starting to smoke or quitting. The cost of smoking can also cause the teenager think about what they are doing to their life with smoking. The teenage girl has to peel off her skin to pay for the cigarettes. The money used for the cigarettes could be used somewhere else more useful and they would get the benefit of not damaging their body. The commercial starts outside the convention store at night, and the store is called Jiffy and has a picture of a clown. The name of the store can make people think that the commercial is going to be a joke, but in the end it hits them with a very logical appeal. The clown on the sign is also only have lit up. This effect can mean that smoking can kill you just as it is slowly killing the clown on the sign. Also, with night being the time of day it shows that nighttime is the main time teenagers will go buy cigarettes and smoke. The cashier in the store says “see you again” which means that smoking will cause a habit that will be hard to stop. The teenagers will most likely come back again and again to get more cigarettes causing more damage to their
The main purpose of the advertisement is to stop teenagers from trying their first cigarette or to stop them from continuing to smoke. The thought of the viewer watching, specifically the teenager, is that they don’t want to cause damage to their skin or any other part of their body. This makes them think logically about not starting to smoke or quitting. The cost of smoking can also cause the teenager think about what they are doing to their life with smoking. The teenage girl has to peel off her skin to pay for the cigarettes. The money used for the cigarettes could be used somewhere else more useful and they would get the benefit of not damaging their body. The commercial starts outside the convention store at night, and the store is called Jiffy and has a picture of a clown. The name of the store can make people think that the commercial is going to be a joke, but in the end it hits them with a very logical appeal. The clown on the sign is also only have lit up. This effect can mean that smoking can kill you just as it is slowly killing the clown on the sign. Also, with night being the time of day it shows that nighttime is the main time teenagers will go buy cigarettes and smoke. The cashier in the store says “see you again” which means that smoking will cause a habit that will be hard to stop. The teenagers will most likely come back again and again to get more cigarettes causing more damage to their