Frank Pepe established his pizzeria with a product that was different from everyone else's. At the time, almost all pizzerias cooked their pizzas in wood-fired ovens. Frank discovered that when you baked pizzas in coal-burning stoves, the crust is lighter, crispier, cooked more evenly and gets a nice, crispy edge around the outside.
Because of the popularity of their food, Pepe's has expanded into a small franchise. The atmosphere in Frank Pepe's Pizzeria Napoletana is elegant but old-world and is