Mod Pizza Case Study

1064 Words 5 Pages
MOD Pizza was started by two “retired” entrepreneurs. A husband-and-wife team, Ally and Scott Svenson, had already started and sold two successful food empires. MOD Pizza’s assembly line style of serving pizza resembles Chipotle’s serving style. Scott Svenson was a former Starbuck executive, and learned the business long before deciding to start yet another small empire. MOD Pizza was founded in Seattle, the hometown of the Svensons. Mrs. Svenson had sworn off of starting anymore restaurants, but according to Technomic’s 2016 Top 500 Restaurant report, the brand was the fastest growing restaurant chain in the U.S. (Carrington, 2016). The establishment has grown 220%, into a chain that stands at over 227 shops presently and expects to …show more content…
A pizza usually sets a customer back about $8, with unlimited toppings. If they want to get fancy, for an additional $3 a consumer can have a mega pizza which consists of another crust in between whatever toppings they desire. All it takes is 90 seconds in a gas-fire oven to make a customer’s dreams come true. The cook spins the palette as it cooks to ensure the pizza toasts evenly. Each pizza is given individual treatment, which creates a connection with each consumer, because the brand cares about the outcome of each individual’s experience versus cooking in mass conveyer belt style. Although it may be quicker and more convenient, it chooses to produce each pizza individually to build relationships and consumer loyalty. Much like Chipotle, Mod is passionate about where its food comes from, it is environmentally conscious, and it is mindful of animal ethics as well (Mod Pizza About us). Mod only does business with suppliers that are just as passionate about their product and the process of processing as it …show more content…
MOD is able to create crave-worthy pizza under a model that puts people-first. The only entity that MOD values more than its customers are its employees (Robinson, 2017). MOD Pizza’s executives have created more than a brand, but a lifestyle. By giving former felons a chance to work for the brand many go on to become managers and passionate brand ambassadors (Carrington, 2016). The employees are part of the brand’s culture, which sets it apart from larger competitors. The motto, “It’s all about gratitude with attitude”, speaks to the environment the brand creates for its employees and the attitude and standards it expects all who it employs to uphold. “Our people are at the core of everything we do,’ Scott Svenson said. The company hires people from all walks of life, regardless of their criminal history, experience, or disability (Carrington, 2016).” The brand’s mission is simple, “MOD Pizza is a business, but our real purpose is creating positive social impact in the lives of our employees and their communities. Yes, we make pizza, but our pizza makes people. Our measure for success isn’t the number of MOD locations – it’s the number of people employed and their well-being. It’s something bigger than pizza – it’s a movement. Welcome to MOD (Mod Pizza Our

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