Hershey Financial Analysis

Amazing Essays
Introduction The financial analysis of a company is important to determine its success and progression into new business endeavors. In this analysis, I will discuss the financials of The Hershey company, as well as how the company derived. Milton S. Hershey, founder of The Hershey Company, established remarkable endeavors for the company that still proves success. Milton S. Hershey, established early on it was the best maker of chocolate. He relayed this in their mission and vision statements. The mission statement of Hershey Company is: “Bringing sweet moments of Hershey happiness to the world every day” (Hershey’s Company, n.d.). The vision of the company is to bet: “the world’s first choice for chocolate everywhere, every time” (Hershey’s …show more content…
The Hershey Company has established a model that has proven to bring success for them. Companies must base their model off how large or small it is. It is important to the success of the company to have the proper number of managers, executive leaders, or employees to carry out the daily operations. The Hershey Company divided its operations in two sectors based off geographic location, North America and International. The two segments focus on the manufacturing of chocolate and traditional food category products as well as the non-chocolate items, food service, and snack line products. While the functions are similar, the International section expands to overseeing imports, manufacturing, and sell of …show more content…
Being aware of them, not only consists of knowing their products, but also the price margins, employee engagement, and the demographic they are focused on. The top competitor eventually has a gain over the market and benefits the most. Hershey’s number one competitor is The Mars company, together they are two of the biggest chocolate manufacturers in the world. The two have rivaled since the early 20th century. The two competitors rival using media representation, similar product, and community involvement. The Hershey Company, in my opinion, has more of the competitive advantage simply based from profit and sales, as well as, its advancement in social responsibility. The Hershey company continues to introduce new products and stay on top of the growing chocolate market. They are normally one step ahead of

Related Documents

  • Decent Essays

    As mentioned above, Mondelez owns many major brands of chocolate, gum, and candy, and we expect that it has a very large market share for those products. As for marketing and promotions, Mondelez has been able to successfully compete against low-priced and store brand products, and it is committed to providing resources to expand promotions in key markets. Product innovation is one of Mondelez’s key competitive strengths. Innovation of its offerings is evidenced by the acquisition of new products, launch of new brands, creation of new flavors, and ever-changing packaging. The company has always had a continuous focus on updating its product portfolio to ensure that its products are meeting changing consumer preferences.…

    • 1128 Words
    • 5 Pages
    Decent Essays
  • Decent Essays

    Chocolate Bar Industry Essay

    • 2366 Words
    • 10 Pages

    1998). In a world were the food product is frequently purchased and price is not necessarily an issue, the chocolate bar industry is highly competitive. Since the product is very similar within the market, companies need to find ways to still sell their products. The perception of consumers is influenced…

    • 2366 Words
    • 10 Pages
    Decent Essays
  • Decent Essays

    Cadbury's Sugar Free Bar

    • 1283 Words
    • 6 Pages

    - A wide spread supply chain network - Strong product range with popular brands such as dairy milk, dairy milk cadburys, milk chocolate buttons. - Strong customer loyalty, The brand is well known to people that the can easily identify it from others. - Strong financial player in the market it’s a well known force in the marketing and distribution – (Kraft) Cadburys dairy milk is the Highest market share of UK chocolate brands 13% - Celebrity brand ambassadors - Cadburys main strength is dairy milk chocolate, Dairy milk is the most consumers chocolate in India. Weaknesses (internal) - Change of leadership- If cadbruys make any changes to their recipe - It’s a relatively high priced brand which is turning the price conscious customer away. - Niche offering - Weak position in the US market - Food products have a limited shelf life – This means after confectionairy is made the products need to be shipped almost immediately oppose to an item that isn’t edible.…

    • 1283 Words
    • 6 Pages
    Decent Essays
  • Decent Essays

    It selects one or more attributes that many buyers in an industry perceive as important and uniquely positions itself to meet those needs. It is rewarded for its uniqueness with a premium price » The strategy of Ben & Jerrry’s is to make high quality ice creams with original flavours, that’s why it uses quality products and creates new flavours which consumers can’t find in an other brand. But also by its communication, the company uses humour for its adverts, website, packaging and flavours. The name of the flavours are often puns (e.g : Fairly Nuts, Jamaican me crazy). Its main competitor Haagen Daz, uses sensuaility for its advertising as if to eat an Haagen Daz give the same sensations that to make love.…

    • 1825 Words
    • 8 Pages
    Decent Essays
  • Decent Essays

    Summary: General Mills

    • 1109 Words
    • 5 Pages

    A joint venture between General mills and Nestle via CPW (cereal partners worldwide) will give them an added advantage compared to both the firms competing individually in the international market. General Mills • Marketing proficiency • Being able to build and sustain massive brand names • Wide portfolio of brands • Technical capabilities Nestle • World’s largest food and Beverage Company • Strong worldwide organization • Experienced…

    • 1109 Words
    • 5 Pages
    Decent Essays
  • Decent Essays

    Milka Case Study

    • 1384 Words
    • 6 Pages

    In case of Milka sellers due to the large resources and the aim of maximum satisfaction of buyers` tastes provides a wider variety of chocolate goods in large quantities. Variety of goods was one of the main reasons of strengthening on the market in Asia and Europe. Managers provide good distribution strategy after deep investigation of the market. Managers of Milka found a sufficient amount of products to satisfy a wide range of potential customers. The main aim of the Milka distribution strategy was the idea is to establish a loyal following and draw consumers to the products.…

    • 1384 Words
    • 6 Pages
    Decent Essays
  • Decent Essays

    The Häagen-Dazs brand collaborated with prominent culinary artisans from around the country to introduce a line of six indulgent ice cream flavors. The new flavors, available for a limited time, keep the taste of the artisans ' original creations and include Tres Leches Brigadeiro, Banana Rum Jam, Chocolate Caramelized Oat, Spiced Pecan Turtle, Ginger Molasses Cookie, and Applewood Smoked Caramel Almond ice creams. Haagen-Dazs realized that superior and consistent quality would ensure positive word-of-mouth publicity and help build the brand. Therefore, quality was prominence right from the launch of the…

    • 1278 Words
    • 5 Pages
    Decent Essays
  • Decent Essays

    Keurig Case Study

    • 768 Words
    • 4 Pages

    Yes, the company’s business-level strategy been victorious because our Business level approach for Keurig engages developing and supervision advertising programs to sell as numerous brewers as possible to produce in progress demand for K-Cups. Moreover, we are focused on partnering through other gourmet coffee roasters as well as tea packers through strong countrywide/regional brands to produce additional…

    • 768 Words
    • 4 Pages
    Decent Essays
  • Decent Essays

    Essay On Silk Soymilk

    • 776 Words
    • 4 Pages

    The Silk brand name has become a powerful market force in a short time period for two main reasons. Silk soymilk owns a relatively high market share (75%), and it holds the “first mover” advantage, which gives the firm a tremendous competitive advantage towards other rivalry companies that specialize in similar dairy products. Although, Silk soymilk is genetically pre-disposed to attract new consumers and strengthen customer’s loyalty to the product, there is an imminent threat coming from other soymilk brand competitors, such as 8th Continent, which are gaining popularity. Such companies have heavily invested on product innovation in order to diversify their soymilk by offering the product in different varieties and fruit flavors, such as strawberry-vanilla fat-free / low fat soymilk and others. Applying this method to Silk soymilk would be far more beneficial when combined with the products’ existing advantages because in that manner, Silk soymilk would increase value to its customers, enhance brand quality, and promote product sales.…

    • 776 Words
    • 4 Pages
    Decent Essays
  • Decent Essays

    Godiva Gems Case Study

    • 2039 Words
    • 9 Pages

    Marketing essay: The making of Godiva Gems: from luxury & expensive to fast casual Introduction The following report includes the discussion about the case “the making of Godiva Gems: from luxury & expensive to fast casual”. The report includes the analysis of the case and the development of the marketing plan for the company. The report includes the development of the segmentation strategies which will reap the company with most profitable results. The report also includes the analysis of the targeted marketing strategies using which the company will increase its market share and can easily provide the customers with their required chocolate. The marketing plan also includes the positioning strategies which the company needs to…

    • 2039 Words
    • 9 Pages
    Decent Essays