BACKGROUND
Born on a Bike
In 1990, Gary Erickson was on a 175-mile bike ride when he came up with the idea of Clif Bar. After his bike ride, Gary returned home to create a new energy bar superior to the others. After six months baking with his mother, the very first Clif Bar was born. Within a year of finessing the recipe, Gary created the company and named it after his father, Clifford. By 1992, Clif Bar & Company was officially started and committed to growing (“The Journey of CLIF Bar & Company”, 2018). Appealing to adventure and outdoor enthusiasts, especially climbers and cyclers, the company grew in popularity. With humble and ambitious beginnings, the company was sure to have great success.
Quick Growth and Family-Run
With growing customer approval and growing sales, Clif grew to become on of the leading competitors in the health and protein bar market. In 2000, Clif Bar & Company received a $120-million offer to sell the company. Although this was an enticing offer, Gary had bigger and brighter plans for the company. His aspirations from the beginning were to keep Clif a family-owned company. Instead of turning their company over to a company solely seeking profit, Clif decided to build a “different kind of business--one that could be a catalyst for positive change” (“The Journey of CLIF Bar & Company”, 2018). …show more content…
Their “Whole Nutrition Bar For Women” was a huge hit. After focusing their demographic on women, Clif Bar decided to continue shaping their brand to target the entire population (Mintz, 2018). The next demographic they chose resulted in the creation of Clif Kid, to provide a healthier snack to empower kids to life active lives in
Born on a Bike
In 1990, Gary Erickson was on a 175-mile bike ride when he came up with the idea of Clif Bar. After his bike ride, Gary returned home to create a new energy bar superior to the others. After six months baking with his mother, the very first Clif Bar was born. Within a year of finessing the recipe, Gary created the company and named it after his father, Clifford. By 1992, Clif Bar & Company was officially started and committed to growing (“The Journey of CLIF Bar & Company”, 2018). Appealing to adventure and outdoor enthusiasts, especially climbers and cyclers, the company grew in popularity. With humble and ambitious beginnings, the company was sure to have great success.
Quick Growth and Family-Run
With growing customer approval and growing sales, Clif grew to become on of the leading competitors in the health and protein bar market. In 2000, Clif Bar & Company received a $120-million offer to sell the company. Although this was an enticing offer, Gary had bigger and brighter plans for the company. His aspirations from the beginning were to keep Clif a family-owned company. Instead of turning their company over to a company solely seeking profit, Clif decided to build a “different kind of business--one that could be a catalyst for positive change” (“The Journey of CLIF Bar & Company”, 2018). …show more content…
Their “Whole Nutrition Bar For Women” was a huge hit. After focusing their demographic on women, Clif Bar decided to continue shaping their brand to target the entire population (Mintz, 2018). The next demographic they chose resulted in the creation of Clif Kid, to provide a healthier snack to empower kids to life active lives in