2003 he began in the marketing Department
2005 he was appointed the Vice President of Strategic Planning and Business Development
2007 promoted to Vice President of Marketing
2008 promoted to President and Chief Operating Officer
2013 promoted to President and Group Chief Operating Officer of the Cumberland Gulf Group of Companies (Cumberland Farms, Inc., 2015, pg. 8).
Haseotes has a “vision to convert 80 to 100 stores annually over next five years” (Pool, 2009). “Cumberland Farms Prototype store configurations will focus on food, other initiatives and the core elements of the Cumberland farms brand and equity” (Belanger, 2009). “Where even the most successful business models are relatively short-lived, the introduction of business innovation …show more content…
“SWOT analysis matches current strengths and weaknesses with current opportunities and threats” (Thompson, 2014, R-43). SWOT analysis has changed to a more analytic structure of inside-out, instead on outside-in. “The new method of planning thus relies on a more structured approach, facilities analysis with competitors, and guides decision-makers in a seamless process of data elicitation to a list of prioritized strategic objectives that are consistent with the mission of the organization” (Thompson, 2014, R-43). Data collection is very critical in knowing where and how the resources of the firm are being used and distributed, and the data will show the capabilities and limitations of the …show more content…
convenience store division. This is a look at some of the strengths, weaknesses, opportunities, and threats of the company in the 2014 industry.
Strengths
The strengths of the company are a strong regional retailer, new concept stores, and promotions to increase visibility. First is the strengths of Cumberland Farms, Inc., They are a strong retailer in the northeast region and Florida. A new concept store model helps the company hold this position. At the same time, building on its promotions and loyalty programs to entice more customers.
“Cumberland farms have an established a presence in the regions it operates” (Cumberland Farms, Inc., 2015, pg. 12). MarketLine points out that “Cumberland Farms are one of the largest convenience store and petroleum marketers in the northeast” (Cumberland Farms, Inc., 2015, pg. 12). While the company is also an exclusive licensee for the use of Gulf Oil brand, it will supply other brands. “Cumberland farms acquired 200 Exxon branded gas stations and convenience stores” (Lofstock, 2003). This acquisition will supply Exxon with gas from the Gulf Oil
2005 he was appointed the Vice President of Strategic Planning and Business Development
2007 promoted to Vice President of Marketing
2008 promoted to President and Chief Operating Officer
2013 promoted to President and Group Chief Operating Officer of the Cumberland Gulf Group of Companies (Cumberland Farms, Inc., 2015, pg. 8).
Haseotes has a “vision to convert 80 to 100 stores annually over next five years” (Pool, 2009). “Cumberland Farms Prototype store configurations will focus on food, other initiatives and the core elements of the Cumberland farms brand and equity” (Belanger, 2009). “Where even the most successful business models are relatively short-lived, the introduction of business innovation …show more content…
“SWOT analysis matches current strengths and weaknesses with current opportunities and threats” (Thompson, 2014, R-43). SWOT analysis has changed to a more analytic structure of inside-out, instead on outside-in. “The new method of planning thus relies on a more structured approach, facilities analysis with competitors, and guides decision-makers in a seamless process of data elicitation to a list of prioritized strategic objectives that are consistent with the mission of the organization” (Thompson, 2014, R-43). Data collection is very critical in knowing where and how the resources of the firm are being used and distributed, and the data will show the capabilities and limitations of the …show more content…
convenience store division. This is a look at some of the strengths, weaknesses, opportunities, and threats of the company in the 2014 industry.
Strengths
The strengths of the company are a strong regional retailer, new concept stores, and promotions to increase visibility. First is the strengths of Cumberland Farms, Inc., They are a strong retailer in the northeast region and Florida. A new concept store model helps the company hold this position. At the same time, building on its promotions and loyalty programs to entice more customers.
“Cumberland farms have an established a presence in the regions it operates” (Cumberland Farms, Inc., 2015, pg. 12). MarketLine points out that “Cumberland Farms are one of the largest convenience store and petroleum marketers in the northeast” (Cumberland Farms, Inc., 2015, pg. 12). While the company is also an exclusive licensee for the use of Gulf Oil brand, it will supply other brands. “Cumberland farms acquired 200 Exxon branded gas stations and convenience stores” (Lofstock, 2003). This acquisition will supply Exxon with gas from the Gulf Oil