Fashion Ad Evaluation

My first glance at this ad immediately gave me the impression that it was mainly focused on high fashion, yet tacky eyewear. I noticed the different colors, shapes and sizes, as well as the exaggerated jewel details on them. In this ad there are four different women modeling the eyewear, which represent diversity among the women. The models are all dressed in coordination to match each other, which convey a uniform look. Although the women seem to complement each other well, their job is to convince their potential buyers that these are more than just a pair of sunglasses that can be found in your local department store. The main attribute to my theory that these sunglasses are high fashion is because of the brand that created them, which is Prada. Prada is known to be a high end designer brand in the fashion industry that is well known for their immaculate clothing pieces. I believe these sunglasses are supposed to display a cool and chic statement piece but can also be the total opposite to others, such as myself. It seems like the designer was aiming for a modernized look with the oversized frames, which is a very popular trend today. However I think that the bold …show more content…
Not only did the shirts have the same colors but they also had the same beaded jewel details. This shows that the designer was focused on drawing attention to a certain crowd. By doing so I was able to conclude that the main attraction of this ad is towards young women. Although at first glance it is clear that the main item being sold is the sunglasses, the designer also incorporated pieces that will serve as another potential purchase to the buyers. For example the shirts and matching bags were placed a part of this ad because it will attract the buyers to not only purchase a pair of sunglasses, but also a matching shirt or handbag as