Arnott’s is an Australian icon food company that has over eight different food ranges these include Tim Tam, Shapes, Iced VoVo, SAO, Vita-Weat, Salada and tiny teddy ( (Arnott’s, 2015). It is one of the leading food companies in Australia and largest in the Asia Pacific region (Arnott’s, 2015).
According to Tim Tams, 2016, Arnott’s Tim Tam range USP is a new range of mock tail flavours not done previously within the product category.
The message behind the advertisement associates a good night in with comfort, satisfaction and enjoyment alone or with friends and becomes a bonus if you have Tim Tams present.
Tim Tam is trying to overcome customer perception of the old products and trying to introduce new range that is different to its competitors, an issue that could arise is the name of the product could be interrupted in a different way especially young child and teens who name not know the meaning of a virgin espresso martini – hence why the advertisement does some sort of explanation about the products.
Objectives
The advertisement aims to create brand awareness to the new flavours …show more content…
Brand Equity
The Brand’s personality is known as enriching, joy, fun, and classic. The Tim Tams brand has all the right elements of a simple in house get away, when you get it you are transported through the flavours and if one is not your cup of tea there are a wide range of flavours to choose from. This product has the power to create joy or make you feel joyful, it has a bubbly personality that can be seen as cheeky a sweet delight. The campaign represents a classic yet fun new product that has all the elements of a good night out with the drama of organising and getting ready for a night out of town.
Campaign analysis
For this campaign Arnott’s has used 6 different Medias, these are social media, online media, print media, out of home and
According to Tim Tams, 2016, Arnott’s Tim Tam range USP is a new range of mock tail flavours not done previously within the product category.
The message behind the advertisement associates a good night in with comfort, satisfaction and enjoyment alone or with friends and becomes a bonus if you have Tim Tams present.
Tim Tam is trying to overcome customer perception of the old products and trying to introduce new range that is different to its competitors, an issue that could arise is the name of the product could be interrupted in a different way especially young child and teens who name not know the meaning of a virgin espresso martini – hence why the advertisement does some sort of explanation about the products.
Objectives
The advertisement aims to create brand awareness to the new flavours …show more content…
Brand Equity
The Brand’s personality is known as enriching, joy, fun, and classic. The Tim Tams brand has all the right elements of a simple in house get away, when you get it you are transported through the flavours and if one is not your cup of tea there are a wide range of flavours to choose from. This product has the power to create joy or make you feel joyful, it has a bubbly personality that can be seen as cheeky a sweet delight. The campaign represents a classic yet fun new product that has all the elements of a good night out with the drama of organising and getting ready for a night out of town.
Campaign analysis
For this campaign Arnott’s has used 6 different Medias, these are social media, online media, print media, out of home and