A Rhetorical Analysis Of Rack 'N' Rump

Improved Essays
Even though Aristotle's discovery of ethos, pathos, and logos causes current day students to do a lot more work, his discovery was very crucial to persuading others. Rack’n’Rump’s new commercial and packaging uses ethos, pathos, and logos to convince the viewer that Rack’n’Rump is the perfect product for them. Plain folks appeal, Bandwagon, and Alliteration make Rack’n’Rump more memorable to the viewer. The commercial and packaging appeals to women and girls aged seventeen through forty-five. It achieves this through words and images. Rack’n’Rump uses many techniques to persuade the audience to buy their product.
Rack’n’Rump uses the persuasive technique, ethos, in their packaging and commercial to convince the intended audience that Rack’n’Rump

Related Documents

  • Improved Essays

    Back in 1970, there was a small conflict between the Coca-Cola company and Grove Press because the book publishing company was being accused of using the slogan “It’s the real thing,” a phrase Coca-Cola had been using for approximately 27 years, as advertisement for one of their books. The issue here was that the beverage corporation thought this would cause some sort of confusion to the public, even though the two products were not related in any way. Several rhetorical strategies are used throughout the two letters between Ira C. Herbert of the Coca-Cola company and Richard Seaver of Grove Press, but it was the latter who made a better use of them by presenting a more convincing argument. In the first letter exchanged by the two companies, we have an executive of the Coca-Cola company, Mr. Herbert, claiming the slogan belong to them and that Grove Press should cease making used of it to advertise the book Diary of a Harlem Schoolteacher by Jim Haskins.…

    • 545 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    As the family’s living expenses increased, Ona and Stanislovas, one of Teta Elzbieta’s youngest children, are forced to look for jobs. The jobs in Packingtown, the town in which most immigrants reside and where they live, involve back breaking labor conducted in unsafe conditions with little regard for individual workers. Furthermore, the immigrant community is fraught with crime and corruption. During the winter season, it is the most dangerous season in Packingtown, especially in the work field. Jurgis is forced to work in an unheated slaughterhouse in which it is difficult to see and he risks his life every day by simply going to work.…

    • 947 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    They target these adults because their teeth are aged and have been exposed longer than younger adults. The primary appeal is ethos and the secondary appeal is pathos. In this essay, I will be evaluating the rhetorical appeals of Phillip’s Zoom Teeth Whitening. The beginning of the commercial surely indicates ethos.…

    • 725 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Berry, David. “How South Park Pokes Fun at Political Correctness Without Being Dismissive.” The National Post. Nationalpost, 5 Oct. 2015. Web.…

    • 1420 Words
    • 6 Pages
    Improved Essays
  • Improved Essays

    In the Arms of the Angel When a person is affected emotionally by something, these feelings cause them to act drastically beyond their own judgement. One example of this would be the bond between man and animal. A human would go out of their way to provide loyalty, happiness, and care for their pets. With this being said, seeing an animal hurt or in inadequate conditions could cause a person to feel sympathetic for the animal. The British Columbia Society for the Prevention of Cruelty to Animals is an organization that feels the same and would do anything in its power to help an animal in need.…

    • 912 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    PowerAde and Gatorade Ad Analysis and conclusion Since the inception of advertisements, companies have tried to differentiate themselves from similar products. Many things can be used to contrast their product compared to other products, including picture contrast, positive appeals to ethos, pathos and logo’s, and image-text placement. I decided to do my rhetorical analysis on two images in a very similar market, a Gatorade advertisement, and a PowerAde advertisement. Through my evaluation of each image I will evaluate which image is most effective in my opinion.…

    • 1380 Words
    • 6 Pages
    Improved Essays
  • Improved Essays

    Pathos Analysis

    • 855 Words
    • 4 Pages

    Noticeably, pathos is also conveyed through the inviting language and social media icons that demonstrate a human connection, persuading consumers to buy the product as it shows a level of compassion. For example, the word ‘love’ which is situated with a love heart embraced with the words ‘Carman’s Family’, shows that the makers embrace what they do and they want to share that compassion with their consumers. The society we live in is also surrounded by social connectivity, hence by using icons from Facebook and Instagram, it potentially enlarges the audience of this product by sharing it with more people. According to J. Epstein the CEO of Ambassador Software, the world's number one marketing platform, 71% of consumers who have good social media service experience with a brand, are likely to recommend it to others. Charity…

    • 855 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    It has become certain in commercial advertising, that specific kinds of goods bring satisfaction to our lives. Body image, or physical appearance has taken an enormous role in this subject because people want an ideal look. We do step by step as they say, like Archie Bishop did with the shampoo, and we tend not to even realize it because it has become natural to us. In the reading, Bishop showered with a soap that “promised to wake him up”, and washed his hair as the directions proceeded (180). The reader can observe how advertisers promote ideal standards of convenience and consumers can be influenced towards that product because the use of technical words.…

    • 819 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Modern methods of advertising have become increasingly more questionable on the effects it has on the general public. The essay “Happy Meals and the Old Spice Guy” by Joanna Weiss focuses on the effects marketing tactics and advertising have on an average consumer. According to Weiss, advertising is not just limited to basic commercials and ads, but they also rely heavily on store placement, packaging, and associations of the brand. The article “Like me, Want me, Buy me, Eat me” by Sandra C Jones, Nadia Mannino and Julia Green also discusses deceptive marketing techniques. Why do these corporations spend millions on marketing every year in the most intrusive tactics?…

    • 1146 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    Advertisements have been the driving force for companies to get people to buy the product that the company is selling. For example, the “Share a Coke” Coca-Cola commercial has been one of the most successful commercials that the Coca-Cola company has made. The commercial is success because the commercial uses appeals to persuade the audience to buy their Coca-Cola sodas. Appeals have certain aspects such as credibility or proof of a certain subject, the use of logic, or emotions according to the essay, “Advertising’s Fifteen Basic Appeals” by Jib Fowles. Furthermore, the “Share a Coke” Coca-Cola commercial has been successful due to appeals from “Advertising’s Fifteen Basic Appeals” by Jib Fowles; examples of the appeals include pathos and the need of affiliation are what the Coca-Cola commercial “Share a Coke” influenced the audience into buying the Coca-Cola sodas.…

    • 1014 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    It is difficult to create an effective commercial ad that can reach a widespread audience, but Snuggie proves it is possible. Snuggie uses ethos in their commercial to gain credibility with their customers. Their credibility is established through comparisons to their competitors and other marketing tools. The ad then also uses logos to persuade their customers; logos is the use of logic to prove your point in an argument. Snuggie uses their low cost and long durability to give customers financial reason to purchase a Snuggie.…

    • 1022 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    Rhetorical Analysis Universally, people are unable to shove away the natural desire for "stuff." The media promotes new inventions because society will always be interested in the latest and greatest. However, sometimes it can be difficult to see past the exaggerated claims of a new item, and advertisers will not stray from outlandish when describing their products to draw in curious customers. In this mock article from The Onion, the author jokingly pokes innocent fun at public advertising means through the usage of jargon, over exaggeration, and sarcasm.…

    • 445 Words
    • 2 Pages
    Improved Essays
  • Improved Essays

    “A man who has given away a small fortune, forsaken a loving family, abandoned his car, watch, and map, and burned the last of his money before traipsing off into the wilderness” (71). The national best selling book, “Into the Wild” written by Jon Krakauer tells the story about a man name Chris McCandless. The story takes place in 1990’s and tells the adventures of the a man who changes his name to Alex Supertramp. The story tells the readers of the book:all the different people he met on his journey, where he want and how he died. As the author writees about Chris’s life and his connections with the story he includes many different types of writting styles including rhetoricstragides.…

    • 1046 Words
    • 5 Pages
    Improved Essays
  • Superior Essays

    Selling a product ? No problem! Use a woman and have her use minimal to no clothes at all. Now in the present day, advertisement companies are using woman’s body of all ethnicities, as sexual objects to sell and promote their product. In this essay I choose an advertisement by Axe that shows and identifies about gender roles and sexuality.…

    • 1801 Words
    • 8 Pages
    Superior Essays
  • Improved Essays

    On the surface, the film Zootopia appears to be a simple animated children’s movie; however, when analyzing the underlying message of the movie, one can deduct that the film portrays a powerful message of leadership suitable for all ages. Zootopia portrays leadership qualities in ordinary situations, inspiring viewers young and old to make a difference in their communities. Specifically, main character Judy Hopps displays leadership as she follows her dreams and solves one of Zootopia’s biggest mysteries. From the beginning of the movie it was clear that Judy was not an ordinary bunny; rather, she was determined to go where no bunny had gone before. With supportive parents who modeled the way by telling her she could be anything she wanted…

    • 1542 Words
    • 7 Pages
    Improved Essays