Noticeably, pathos is also conveyed through the inviting language and social media icons that demonstrate a human connection, persuading consumers to buy the product as it shows a level of compassion. For example, the word ‘love’ which is situated with a love heart embraced with the words ‘Carman’s Family’, shows that the makers embrace what they do and they want to share that compassion with their consumers. The society we live in is also surrounded by social connectivity, hence by using icons from Facebook and Instagram, it potentially enlarges the audience of this product by sharing it with more people. According to J. Epstein the CEO of Ambassador Software, the world's number one marketing platform, 71% of consumers who have good social media service experience with a brand, are likely to recommend it to others.
Charity…