Difference Between Social Media And Outreach Strategy
One of the biggest issues I run into is the difference between a social media strategy, and a social media outreach strategy, so I decided to clear up confusion. Outreach should be factored into your overall social strategy – as in, you need to be doing it – but it needs to have a separate strategy behind it – how you 'll do it, when you 'll do it, and what you 'll be using.
So, let 's take a closer look at building an outreach strategy you can fit into an existing …show more content…
When you join the group, don 't just start self-promoting. Introduce yourself and what you do per the group rules, and then actively engage with the users there. Ask and answer questions, share useful information… get to know the people there before you start asking for favors.
Live Events and Conferences: You name it, there 's a conference for it. if you want to connect with parents and bloggers who are also social media rock stars, try attending a conference like Type-A Parent. If you want to connect with affiliate marketers to get them talking about your product, or just make more connections in the marketing world, try Affiliate Summit. If you have a decent budget to work with, try sponsoring an event, rather than just attending. Or, if you really want to dig in and generate buzz, host your own event – whether it 's a one-day seminar, or a three-day long conference.
Platforms You Intend to Target: Similar to the list of platforms you intend to use, this is a list of the social networks you plan to focus on during outreach. Since you can 't possibly be everywhere, and it 's better to target a few with good quality than it is to half-ass all of them, choose the platforms that most align with your