Developing a social media strategy isn 't exactly a task for the faint of heart. It takes research, time, and effort to craft an effective approach. And with the number of variables you face in the process, one successful campaign doesn 't automatically translate to future success.
One of the biggest issues I run into is the difference between a social media strategy, and a social media outreach strategy, so I decided to clear up confusion. Outreach should be factored into your overall social strategy – as in, you need to be doing it – but it needs to have a separate strategy behind it – how you 'll do it, when you 'll do it, and what you 'll be using.
So, let 's take a closer look at building an outreach strategy you can fit into an existing …show more content…
Unless you 've factored influencers into your strategy already, what you 've got documented is likely just a social media content strategy.
What the Content Strategy Looks Like
A social media content strategy includes:
Goals and Objectives: Before working on any kind of social media strategy, you must first begin with your goals and objectives. Only when you have these things clearly defined will you be able to develop a plan of action you need to get there.
Your social media goals need to be broad descriptions of general intentions that are in line with your company’s mission and values.
Common social media content strategy goals include:
Enhancing the company brand
Improve business intelligence
Your social media objectives, on the other hand, should be designed to support each of the goals in a specific manner. For best results, make sure the objectives follow the SMART …show more content…
Regardless, take time to think about them separately from your social media strategies and goals. Continue to follow the SMART approach as outlined above, so you can see how well you 've been able to meet your objectives and accomplish your goals.
List of Influencers: The list of people you want to connect to and possibly work with may be short, or could be pages long, depending on a variety of factors. When choosing your influencers, consider their niche, the size of their audience, how often they interact on social, and what you have to offer that 's mutually beneficial.
How can you find the influencers that will be most effective for you?
BuzzSumo: Find out the kind of content that 's been popular in your niche, on a competitor 's website, or find the people who are producing the popular content. Kill two birds with one stone – find the content that 's most likely to resonate with your audience, then find the people you need to get it
One of the biggest issues I run into is the difference between a social media strategy, and a social media outreach strategy, so I decided to clear up confusion. Outreach should be factored into your overall social strategy – as in, you need to be doing it – but it needs to have a separate strategy behind it – how you 'll do it, when you 'll do it, and what you 'll be using.
So, let 's take a closer look at building an outreach strategy you can fit into an existing …show more content…
Unless you 've factored influencers into your strategy already, what you 've got documented is likely just a social media content strategy.
What the Content Strategy Looks Like
A social media content strategy includes:
Goals and Objectives: Before working on any kind of social media strategy, you must first begin with your goals and objectives. Only when you have these things clearly defined will you be able to develop a plan of action you need to get there.
Your social media goals need to be broad descriptions of general intentions that are in line with your company’s mission and values.
Common social media content strategy goals include:
Enhancing the company brand
Improve business intelligence
Your social media objectives, on the other hand, should be designed to support each of the goals in a specific manner. For best results, make sure the objectives follow the SMART …show more content…
Regardless, take time to think about them separately from your social media strategies and goals. Continue to follow the SMART approach as outlined above, so you can see how well you 've been able to meet your objectives and accomplish your goals.
List of Influencers: The list of people you want to connect to and possibly work with may be short, or could be pages long, depending on a variety of factors. When choosing your influencers, consider their niche, the size of their audience, how often they interact on social, and what you have to offer that 's mutually beneficial.
How can you find the influencers that will be most effective for you?
BuzzSumo: Find out the kind of content that 's been popular in your niche, on a competitor 's website, or find the people who are producing the popular content. Kill two birds with one stone – find the content that 's most likely to resonate with your audience, then find the people you need to get it