Powerful Influencer Marketing Strategies

Superior Essays
Influencer marketing continues to open new revenue opportunities for brands and businesses. A powerful influencer marketing campaign can increase the reach of your products and services and build an instant bridge of tryst between your audience and business. More importantly, it is a digital marketing strategy with an enticing ROI.

In fact, influencer marketing has a $7.65 ROI for every dollar invested. Not a bad value for your marketing budget. This digital marketing avenue has become less of a trend, and more of a must.

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Why is influencer marketing important? Most brands and businesses are dialing in their content creation, but this is only half the battle. Even the most spectacular piece of content can be lost in the ocean of
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Who’s getting good engagement on Facebook, Twitter, Instagram, or YouTube? Those are the influencers you could start reaching out to.

Doing your own influencer outreach is always beneficial. Influencers like making connections in their niche, and they also like gaining another stream of income. Outreach also opens direct lines of communication that will become important for balancing your goals with the influencer’s ability.

Here are a few influencer outreach tips:
Do your due diligence. What topics does he or she talk about online? Does the influencer do sponsored posts? Are they getting good engagement?
Think about your target audience. Has the influencer worked with brands or businesses to yours in the past? Will your products or services be a good fit for their audience?
Make outreach personal. Will you use your influencer’s first name in your outreach email? Will you use a recent post of the influencer’s to make the outreach more personal? Will you give an authentic compliment?
Build confidence during outreach. How will you share your brand’s story, success, and goals? Can you mention other influencers you have worked
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Influencer platforms worth checking out include, FameBit, Revfluence, BrandBacker, Content BLVD, and TapInfluence. These platforms can save you time and money, especially if you want to get your influencer marketing campaign up and running fast.

Make Your Influencer’s Audience Yours

Once you have a successful influencer campaign in your digital marketing mix, it is time to capitalize on that new audience. You can easily make your influencer traffic into loyal long-term customers.

Email marketing is great for this, and having your influencer backlink to your email subscriber landing page is the first step. They can post, “Sign up for new offers and special discounts” to move that traffic in the right direction.

Did you know that email marketing has higher click through rates (CTR) than many social media networks? For instance, you are six times more likely to earn a click via email than Twitter. Build from your influencer marketing efforts and make their audience yours with an email marketing campaign.

Making influencers part of your digital marketing mix is going to be essential to your success in 2018. The above tips will help you find a relevant influencer in your industry, build meaningful relationships with them, and turn their followers and fans into your

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