Essay on Content Analysis Of Gender Stereotypes in Magazines

2169 Words Oct 9th, 2013 9 Pages
Research Assignment 2: A Content Analysis on Gender Stereotype Usage in Magazines

Research Question It only takes a second to attach a strong feeling or idea to a character in a movie, advertisement, or video game. Many characterization used are based on the assumed stereotypes, and are usually one-dimensional characters. Typically, these characterizations usually come from inherited family values, education, and the media. While stereotypes existed long before mass media, the media machine certainly helped to accelerate the cultural growth of all kinds of stereotypes. It is beyond this paper to answer why magazines employ these gender stereotypes, instead this research is designed to analyze
…show more content…
Thus, I would then choose from the archival listing of magazines in the libraries, and get the size of my list to 250, and then I would randomly select 100 magazines from that list to research.
Variables
In our research goal, we are analyzing the content of magazines for absence or presence of two variables; the use of male and female stereotypes in magazines. These two variables can be identified and defined by first coming to understand what the term, gender stereotype, means. Firstly, gender stereotypes are a social construct that depict men and women having a set of social and behavioural norms that are considered to be socially appropriate for individuals of a specific sex in the context of a specific culture, which differ widely between cultures and over time. Many of our current gender stereotypes, such as men are stoic or women are rumour-mongers, have roots in ancient myths, religious accounts, and archetypes. Thus, these stereotypes have existed with mankind long before the advent of mass media. However as mentioned earlier, mass media has certainly had a significant role in the transmission of these values and thoughts across any society. More importantly, these gender stereotypes are harmful to society when people often inaccurately categorize individuals according to their group membership because they assume stereotypes to be based on reality. Traditionally, it has been females who have suffered by being pressured

Related Documents