Essay on Conceptualizing Business

1095 Words Sep 4th, 2012 5 Pages
For this assignment, I will be discussing the importance of a vision, mission, and values in determining a strategic direction as it relates to Metrotek. I will further analyze how the vision, mission, and values guide Metrotek strategic direction. Finally, I will evaluate how the company addresses customer needs and critique how it achieves competitive advantage.
The mission of Metrotek is to provide staffing solutions to companies as well as job seekers to promote economic growth and stability. To accomplish our mission, we offer flexible staffing options. We offer contract, contact-to-hire, and direct placement options. The staffing areas we service include clerical, light industrial, and professional along with human consultations.
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The company is purposeful and has a clear sense of purpose. It regularly will evaluate results and activities compared to its established goals, objectives, and performance measures (Pearce & Robinson, 2009). Metrotek will be accountable for work, actions, and behavior to attain business results. The company will make rational decisions that reflect its values. Because the company is determined to succeed, it will always pursue opportunities for continuous quality improvement. Also it will set direction for the future as well as the present.
Metrotek will be an environment for meaningful work, where individual and team contributions are recognized, valued, and rewarded. It will always make confident decisions by using Metrotek values as a guide. Every discussion, wrong opinions, and practices gradually yield to argument and fact because allowing people to argue for false position have a value. There should be an introduction of possible solutions by members before evaluation with its aim at encouraging everyone to introduce solution or idea, without the fear of criticism. Encouraging insight and creativity is very necessary. It continuously will learn and develop as individuals, as teams, and a company.
At Metrotek, we will balance concern for the needs of communities, customers, employees, and other stakeholders. We will go beyond the initial steps of recruiting and staffing to prepare contract employees for success. We will respond to

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