Competitive Advantages And Disadvantages For Primary Customers: Homeowners

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Competitive advantages:
Primary Customers: Homeowners
1) Customer relationships and the care for their homes are my main focus. Many property management firms usually revolve around the renting aspect of this career. However, for me, it is all about the home. I want the house to be cleaned regularly and make sure it is up to the standards of the actual homeowner. This means, I will be focusing on my customers’ needs and wants. The way that I will be able to do this is by meeting with the homeowners at their properties, and walking through the home to get a feel for their expectations. This act will lead to trust and customer loyalty, which would be why customers would be drawn to this business verses competitors.
2) My business is basically
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My primary target audience will be quite broad, since there is no set demographics for my clients. This is because I am targeting anyone that owns a vacation home. This can include anyone from the elderly to a young couple starting a family. This being said, some attributes that my clients may have in common are busy lifestyles, or they do not have the means or abilities to maintain a home because they live far away, or they are disabled somehow. I would be able to be a cost leader in this field because I will be able to bundle different services together for a cheaper price, than the homeowner going out and finding different businesses for each service. This also leads into my differentiation strategy of being convenient for my customers, as I mentioned before in my competitive advantages. The homeowners are able to justify paying a larger amount at one time (instead among different vendors) because of all the services they receive. Focus strategies are based on the target customers and their wants or preferences. I understand that the majority of the people in Wisconsin do not earn the highest incomes that is why my business is set on flexible base. The homeowners can choose what services they do or do not want to fit their budgets. This way, they are not paying for unneeded services, but get the ones they want with one …show more content…
Meaning, I will initially set a standard price for the homes depending on the characteristics; more square footage means a higher price. This price will obviously be set to cover expenses and have room for profit. However, I will allow bargaining with the renters to come up with a reasonable price, if the circumstances are right. This is because a house in uses is better than an empty one. This method is very similar to hotel rooms with discounted prices on third party websites. My differentiation strategy is based around the renters and their ability to choose a location. Once I have a good primary, homeowner customer base, renters can have options on what kind of ambience they want from their vacation: lakeside, deep in the woods, or farmland with wide open spaces. This will differentiate me from the competitors because I am willing to work with the customer to create their ideal vacation at the ideal cost. My focus strategy is narrowing on the customers that want a true get-away from their busy lives or hectic cities. The renters literally get to be in a home away from home in their ideal location spot. They don’t need share their space with other people like with hotels or highly populated

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