Question 2D-
The marketing objectives state what the marketing objective is expected to achieve. Organisations can use marketing objectives to measure the success or failure of marketing activities. To have a successful marketing objective, it needs to be specific, measurable, achievable, and realistic and time specific, also they should be consistent with the organisation’s mission and corporate objectives.
Some of the objectives that TNZ found were the following: there are two main objectives, develop destination NZ as a world as a word-class visitor experience. The second objective is developing and managing a brand in the market place. TNZ want to strengthen the unique elements of our culture, lifestyles, and environment in both brand …show more content…
Tourism New Zealand will always have a targeting and segmentation strategy and the tourism industry will always need to be able to maximise its returns from that strategy.
Question 2f-
Destination positioning is the process of segmentations and target marketing. The objective is to position the tourism product for the minds of potential customer, this means creating a unique image of the product, having a unique image of a particular destination helps to differentiate it from the completion, also this should provide a competitive edge to a product by making it attractive to its target markets.
TNZ has positioned The 100% Pure New Zealand brand has been successful in positioning New Zealand as an aspirational destination in our key markets. TNZ found that 70% of international visitors go through Auckland airport so they have positioned Auckland to be appealing gateway for the rest of New Zealand. Auckland is position as an internationally competitive city. This means that Auckland needs to have a world class airport with terminals for cruise ships and have efficient …show more content…
Product is a package of benefits; these products can include attractions and activities, amenities, accessibility and image. The product for New Zealand is 100% pure New Zealand.
TNZ wants to promote NZ as a destination which is pure, clean and environmentally friendly and open and remote and spiritual. TNZ launched the 100% pure New Zealand in 2007 with new advertising campaign and focuses on the youngest country on earth.
Price means the amount spent for a product, activity or amenities. The price to a consumer is the cost and to a supplier the price is revenue. The price of the tourism product should be value for money otherwise tourists will not want to visit the destination. Price and value is a very important when visitors are considering traveling to New Zealand. International markets are concerned with the price; others are particularly concerned with value for money.
TNZ have got some operators compete solely on price, and pay little attention to quality. TNZ aims to increase the amount of visitors spend while they are in New Zealand, this could have an impact on domestic tourism. It is important that New Zealanders can keep having the experience tourists
The marketing objectives state what the marketing objective is expected to achieve. Organisations can use marketing objectives to measure the success or failure of marketing activities. To have a successful marketing objective, it needs to be specific, measurable, achievable, and realistic and time specific, also they should be consistent with the organisation’s mission and corporate objectives.
Some of the objectives that TNZ found were the following: there are two main objectives, develop destination NZ as a world as a word-class visitor experience. The second objective is developing and managing a brand in the market place. TNZ want to strengthen the unique elements of our culture, lifestyles, and environment in both brand …show more content…
Tourism New Zealand will always have a targeting and segmentation strategy and the tourism industry will always need to be able to maximise its returns from that strategy.
Question 2f-
Destination positioning is the process of segmentations and target marketing. The objective is to position the tourism product for the minds of potential customer, this means creating a unique image of the product, having a unique image of a particular destination helps to differentiate it from the completion, also this should provide a competitive edge to a product by making it attractive to its target markets.
TNZ has positioned The 100% Pure New Zealand brand has been successful in positioning New Zealand as an aspirational destination in our key markets. TNZ found that 70% of international visitors go through Auckland airport so they have positioned Auckland to be appealing gateway for the rest of New Zealand. Auckland is position as an internationally competitive city. This means that Auckland needs to have a world class airport with terminals for cruise ships and have efficient …show more content…
Product is a package of benefits; these products can include attractions and activities, amenities, accessibility and image. The product for New Zealand is 100% pure New Zealand.
TNZ wants to promote NZ as a destination which is pure, clean and environmentally friendly and open and remote and spiritual. TNZ launched the 100% pure New Zealand in 2007 with new advertising campaign and focuses on the youngest country on earth.
Price means the amount spent for a product, activity or amenities. The price to a consumer is the cost and to a supplier the price is revenue. The price of the tourism product should be value for money otherwise tourists will not want to visit the destination. Price and value is a very important when visitors are considering traveling to New Zealand. International markets are concerned with the price; others are particularly concerned with value for money.
TNZ have got some operators compete solely on price, and pay little attention to quality. TNZ aims to increase the amount of visitors spend while they are in New Zealand, this could have an impact on domestic tourism. It is important that New Zealanders can keep having the experience tourists